18 Steps for starting your business

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18 Steps
for Starting Your Business
Begin today! Build a business! Secure your future!

OUT OF YOUR MIND… AND INTO THE MARKETPLACE™

Table of Contents

Index

18 Steps to Starting Your Business, English edition eBook (for Windows® and Macintosh®)
The content in the book is protected under copyright law. The book is furnished under electronic license and may be used or copiedonly in accordance with the terms of such license. Except as permitted by any such license, no part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, recording, or otherwise, without the prior written permission of Linda Pinson.
Note: Further be advised that the publishing rights for the English

language printedversion of certain chapters in this book are contracted by Linda Pinson to Kaplan Publishing, New York, NY. Print this file for your own use only. The content of this book is furnished for informational use only, is subject to change without notice, and should not be construed as a commitment by Linda Pinson. Linda Pinson assumes no responsibility or liability for any errors or inaccuracies that mayappear in the informational content contained in this guide. Please remember that existing artwork, images, and text that you may want to use for your business may be protected under copyright law. The unauthorized incorporation of such material into your materials could be a violation of the rights of the copyright owner. Please be sure to obtain any permission required from the copyright owner.The cover photo is used by permission and
copyrighted by the photographer, Nolte Lourens (©Nolte Lourens. Image from BigStockPhotos.com).

Any references to company names in sample templates are for demonstration purposes only and are not intended to refer to any actual organization unless otherwise noted.
OUT OF YOUR MIND…AND INTO THE MARKETPLACE™ and Automate Your Business Plan™ and aretrademarks of Linda Pinson. All other trademarks are the property of their respective owners.

OUT OF YOUR MIND… AND INTO THE MARKETPLACE

Table of Contents

Index

Table of Contents

Index

Table of Contents
Preface …………………………………………………………………….. ix

Chapter 1

It’s Time to Be Your Own Boss …………………………………
1 2 2 3 4 5 6

1

Why Do You Want to Own a Business? ……………………………. Are YouReady to Make the Transition? ……………………………. Match Your Skills and Interests to Your Business …………………. Look at Your Financial Situation …………………………………….. Find a Mentor …………………………………………………………. What’s Next? ………………………………………………………….. Skills & Interests Business Matching Worksheet …………………..

Chapter 2

Think About Ways to Start a Business ……………………….
7 9 10 12 13

7

Start Your Own Business……………………………………………. Buy an Existing Business ……………………………………………. Buy a Franchise ………………………………………………………. Invent a Product ………………………………………………………. Become a Social Entrepreneur ………………………………………

Chapter 3

Start Branding Your Business ………………………………….
16 19 20 21

15

Name Your Company ………………………………………………… Develop Your Company’s Logo ……………………………………... Design Your Business Cards ………………………………………… Create Letterhead andEnvelopes ……………………………………

Chapter 4

Learn About Proprietary Rights ………………………………..
23 27 29

23

Copyrights ……………………………………………………………... Trademarks ……………………………………………………………. Patents ………………………………………………………………….

Chapter 5

Decide on a Business Location ………………………………...
31 34 34

31

How Do You Choose a Location ……………………………………. The Virtual Location ………………………………………………….. Making the FinalDecision ……………………………………………

iii
Table of Contents

Index

Chapter 6

Home-Based Business: Is it Right for You? ………………….
36 36 38 39 40 44 45 46

35

How Is a Home-Based Business Different? ……………………….. Do You Qualify for a Home-Office Deduction? ……………………. Calculating Your Deduction …………………………………………. Deducting Expenses …………………………………………………. Increasing Your Chances for...
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