Nowadays advertising is something necessary in the process of selling a product.
At the beginning, the power of promoting was not well known by sellers. But during its evolution, many understood the fact that it is essential to appeal the consumer and not to wait him. In order to this, advertisers have been capable of adapting themselves to society, and of identifying the different needs of consumers. A basic question will be to know if an advert from the Eighties will work nowadays, and vice versa. The purpose of this paper is to argue that advertising methods have greatly improved, thus making advertising messages clearer for consumers.
This said, we must take into consideration that this view will not meet with universal approval. Indeed, there will be many who challenge it denouncing their exposition to a high number of ads, disturbing their choices and mixing all their ideas. True, but by a certain appeal, advertiser will succeed to seduce a consumer, who will remember his ad among all. Hasn’t everyone had that experience when, on hearing a song or seeing a logo, the product comes to mind straight away?
Our exploration of the topic will deal with the advertising techniques used in order to attract a maximum of consumers, before turning to question ourselves how graphical improvement increases the advertisements’ impact.
As Fowles says in his text Advertising’s Fifteen Basic Appeal, “the average American is exposed to some 500 ads daily” (658). We recognize that this number is huge, moreover it dates from 1982. We can guess that it will be much more nowadays. We also agree the difficulty to remember some of them. But even though trying to list them is a quite impossible, an expression or even a special word allow you to draw the ad in your mind. Today advertisers are more effective and work on the appeal in order to allow you to remember their adverts even if you do not necessarily want to. We are in a new era where people become reticent to many things,