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Dossier MCC 320 :
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MINATEC

Groupe 16
Simon GIROMELLA
Sarah GROUSSIN
Stéphane GUILLEMOT
Solène JAUNET
Benoit KEIRLE

Summary

I Diagnosis: 3 A) Measure the image 3 B) Competitive environment 3 C) The macro-environment 4 II Communication goals 4 III Message creation 5 IV Target of the event 6 V The communication tools 7 VI Monitoring the plan 8 Conclusion 8

I Diagnosis:

A) Measure the image
The European Center of MINATEC is a new group of 3 buildings close to the Nuclear Energy Center from Grenoble. This new center is identify like innovate and futurist site and that permit to have a good image perceived. The opening of the MINATEC center proves that France and UE are really concerned about the new technologies, specifically the Microelectronics and Nanotechnologies.

The center has been financed by many founds (European, France, Rhône-Alpes) and the partnership with the CEA of Grenoble permit to this new center to have a good notoriety grace to his spontaneous.

The new center was built with a particular an original architecture and the partners who design the center are the major advantages of MINATEC. B) Competitive environment
To analyse the competitive environment we will analyse the competitors in America and in Japan.

| Minatec | America | Japan | Axe of communication | * Research and development * Innovation | * Sales promotion * New technologies | * New technology |

The Minatec European Center has several competitors like the American Microelectronic Center or some Japanese companies.

The American Microelectronic Center is a grouping of technologic companies in the Silicon Valley such as Inter, Adobe, Google, Hewlett Packard, Yahoo! or Facebook. These competitors make their communication about innovative technologies and sometimes about