Air france

Disponible uniquement sur Etudier
  • Pages : 90 (22340 mots )
  • Téléchargement(s) : 0
  • Publié le : 9 mai 2010
Lire le document complet
Aperçu du document
Managing cross-cultural mergers – the role of management style Case Air France – KLM
by Katarzyna Janik

European Tourism Management 2003/2004 Master of Arts

Bournemouth University NHTV Breda Fachhochschule Heilbronn

Katarzyna Janik

European Tourism Management 2003/2004

I hereby declare that the dissertation submitted is wholly the work of Katarzyna Janik. Any other contributorsor sources have been referenced in the prescribed manner or are listed in the acknowledgements together with the nature and scope of their contribution.

page 2

Katarzyna Janik Abstract

European Tourism Management 2003/2004

The modern business environment is characterised by the growing number of international corporations full of desire to take advantage of the global marketplace. Manyof those companies, instead of slow organic growth, choose a quicker way to expand their business – mergers and acquisitions. However, quicker not always means easier. Several research show that nearly 60 % of all mergers fail, frequently bringing companies from the top of the most successful firms’ list, to its bottom. Researchers attrib ute a considerable amount of this failures to the impactsof cultural differences. On 5 May 2004 Air France and KLM signed a first in the airline industry history cross-national merger agreement. The announcement of this merger evoked several sceptical opinions of culture researchers or consultants, who argue that due to cultural differences, this Franco – Dutch venture stands little chance of success. This study investigates the influence of culture onthe outcome of mergers. Since literature emphasises the role the top management plays in the success or failure of a merger; the author, based on the literature review and case study research, tries to discover what kind of management style is essential for a company to survive a cross-boarder merger and to apply the findings to Air France – KLM case.

page 3

Katarzyna Janik

EuropeanTourism Management 2003/2004

Acknowledgments
Writing this dissertation was a very challenging process, and mainly because of the continuous time pressure a particularly strenuous period. Facing this challenge would never be possible without support of my family and friends. I would like to thank my supervisor Vincent Platenkamp for his guidance and a good word in times of doubts. I would also liketo thank my parents for always believing in me. Last but not least, I would like to express my great gratitude to my fellow ETM students for their great support in the most difficult times.

page 4

Katarzyna Janik

European Tourism Management 2003/2004

Table of contents
List of tables …………………………………………………...………..7 List of Figures …………………………………………………...……...7 1. Introduction……………………………………………………….....8 1.1 Era of consolidation ……………………………………...……...8 1.2 Mergers and culture ……………………………………………...9 1.3 Air France – KLM Case ………………………………………..11 1.4 Research Aim and Objectives ………………………………….13 1.5 Methodology …………………………………………………...15 1.6 The Structure of the Dissertation ………………………………15 2. Mergers in an international context ………………………………..17 2.1 Merger – marriage of equals? ………………………………….17 2.2 Success orfailure …………………………………………...….18 2.3 Human factor ………………………………………………..…20 2.4 The role of managers ………………………………………..…21 2.5 A cultural perspective ………………………………………….22 3. The role of management style within corporate culture in the cross national context ...………………………………………………..…25 3.1 Culture and levels of culture …………………………………...25 3.1.1 Culture defined ..………………………………………....25 3.1.2 National versusorganisational culture …………………...27 3.1.3 Management style and culture …………………………...29 3.1.4 National dimension of culture …………………………...30 3.2 Management theory ...………………………………………….38 3.3 Leadership style ………………………………………………..42 3.4 Towards international management …………………………....44 3.5 Managing cultural differences …………………………………46

page 5

Katarzyna Janik

European...
tracking img