Alain mikli is the name of the owner and the main designer of alain mikli international .
This company sells glasses in countries all around the world , France , United - State , Japan , germany , China and other . Alain mikli has never considerate the glasses like a medical gear, for him glasses has to be noticed and to make you different from the others , to be a part of a community or an elite .
That’s why the slogan of the company is «to see as to be seen» , every glasses are produced in a very little quantity , you can maximum find two glasses for the same models.
They want to give something unique , which make the client feels unique .
Created 30 years ago , Alain Mikli has evolved a lot , At the beginning there was only one store in Paris , now there is almost 19 store all around the world and more in construction.
The success of the brand is due to the talent of his principal designer but not only .
By the way of the 4 P , we will see the strategy of the company .
Product :
Even if the design is important , glasses have to be useful to, thats why everything is done to make the glasses comfortable as possible :
- Use of excellent and expensive raw materials like titanium or acetate , which permits to have glasses lighter as possible and very nice to touch .
Creation of new technology : Engineer are hired to found new way to make glasses stronger , more comfortable or more transportable .
Price :
If something is rare , his value is important . You want something unique , you have to pay for it . With this element , we can easily understand that the price politic will be to sale expensive glasses .
Frame with a price between 500 and 2000 thousand dollars plus the price of the lenses permits to reduce the customers only to an elite .
Promotion :
The advertising strategy is very important , especially when your company wants to give a specific image to people .
Lot of different advertising campaign have been done to touch people :