Alcoholic china

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Alcoholic Drinks - China

Euromonitor International : Country Market Insight

January 2011
List of Contents and Tables

Executive Summary 1
Alcoholic Drinks Market Experiences Flat Growth 1
Premiumisation Trend Developing Along With Economic Recovery 1
Domestic Players Maintain the Overall Leadership, With Multinationals Strong in the Premium Segment 1On-trade Growing Faster 1
Healthy Growth Expected 1

Key Trends and Developments 1
Economic Recovery Pushes the Ongoing Premiumisation Trend 1
Focus on Young Consumers 2
Segmented Product Positioning 3
Key New Product Launches 4
Summary 1 Key New Product Developments 2009-2010 5
Specialist Retailers 9
Summary 2 LeadingSpecialist Retailers 2009 10
Market Merger and Acquisition Activity 10
Summary 3 Merger and Acquisition Activity 2009-2010 12
Summary 4 Speculated Merger and Acquisition Activity 2010-2011 12

Territory Key Trends and Developments 12
East China 12
Mid China 14
North and Northeast China 16
Northwest China 18
South China 19Southwest China 21

Legislation 23

Taxation and Duty Levies 24
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010 24
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010 25
Table 3 Selling Margin of a Typical Beer Brand 2010 25
Table 4 Selling Margin of a Typical Wine Brand 2010 25
Table5 Selling Margin of a Typical Spirits Brand 2010 26

Operating Environment 26

Market Indicators 26
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010 26

Market Data 26
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010 26
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010 27Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010 27
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010 27
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010 27
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010 28Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010 28
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010 28
Table 15 Sales of Alcoholic Drinks by Region: Total Volume 2005-2010 28
Table 16 Sales of Alcoholic Drinks by Region: Total Value 2005-2010 29
Table 17 Salesof Alcoholic Drinks by Region: % Total Volume Growth 2005-2010 29
Table 18 Sales of Alcoholic Drinks by Region: % Total Value Growth 2005-2010 29
Table 19 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010 29
Table 20 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010 30
Table 21 Off-trade Sales ofAlcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010 30
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015 31
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015 31
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015 31
Table 25Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015 31
Table 26 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2010-2015 32
Table 27 Forecast Sales of Alcoholic Drinks by Region: Total Value 2010-2015 32
Table 28 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2010-2015 32
Table 29 Forecast Sales...
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