Analyse mercedes benz

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I. Structure of Mercedes-Benz
Daimler AG is the parent company of the Daimler Group. The group develops, manufactures, distributes and sells automotive products, mainly passenger cars, trucks, vans and buses. The group also provides financial and other services related to its automotive businesses. The group primarily operates in Americas and Western Europe. The group has 100 manufacturingfacilities all over the world, of which 19 are located in Germany and 35 are in the US. Most of the remaining facilities are in Brazil, Canada, France, Japan, Mexico, South Africa, Spain and Turkey. Mercedes-Benz Cars is well known around the world for being one of the leading car manufacturers. It has a longhistory of elegant and luxurious cars. It is also one of the most famous German companies withits headquarters inStuttgart.Mercedes-Benz has its origins in Karl Benz's creation of the first automobile in 1886 and by Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a carriage by the addition of a petrol engine the same year.The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into theDaimler-Benz company.Mercedes-Benz has introduced many technological and safety innovations that have become common in othervehicles several years later.However, Mercedes-Benz Cars is only a part of a larger group: Daimler-Benz AG Group. Despite the continuousgrowth Mercedes-Benz Cars has seen over the last years, the Daimler group has had many setbacks, one of whichwas the acquisition of Chrysler. The groupinvested over a hundred millions in Chrysler and yet had to resell theAmerican manufacturer that was on the verge of bankruptcy. The Chrysler case brought up one of the first large conflict between Mercedes-Benz employees and the rest of the group.
1. Culture

2. Mission statement and vision
3. Historic of Mercedes-Benz
The Mercedes-Benz 1800s and ends with their post World War Iexperience. Mercedes-Benz is a car produced by the company started out through a merger in 1926.
This history of Mercedes-Benz starts in the late e Daimler-Benz company of Germany. The Daimler-Benz company was founded through a merger in 1926. In the mid-1880s, Gottlieb Daimler (1834–1900) worked with Wilhelm Maybach (1846–1929), and Karl Benz (1844–1929) and independently invented the internal combustionengine-powered automobile in southwestern Germany.

Karl Benz and Gottlieb Daimler

In 1886, Benz built a motorized tricycle. The Victoria, built in 1893, was his first four-wheeler. The first production car was the 1894 Benz Velo, which participated in the first-recorded car race - the Paris-Rouen race. In 1895, Benz built his first truck.

In 1886, Daimler built a horseless carriage. In1888, Daimler made a business deal with William Steinway (of piano fame) to produce Daimler's products in the United States. From 1904 until a fire in 1907, Steinway produced Mercedes passenger cars - Daimler's light trucks - and his engines in Long Island.

On March 8, 1886, Daimler purchased a stagecoach made by Wilhelm Wimpff & Sohn. Daimler and Maybach modified it to hold an internalcombustion engine. No other travel vehicles of the time were propelled by this type of engine. It was a carriage without horses. Daimler and Maybach built the first four-stroke engine-powered automobile with four wheels in 1889. They founded Daimler Motoren Gesellschaft (DMG) in 1890 and sold their first automobile in 1892.

In 1899, DMG automobiles built in Untertürkheim, Germany were racedsuccessfully by automobile enthusiast and dealer Emil Jellinek. Jellinek had the name of his daughter, Mercedes, painted on the automobiles for good luck. Jellinek's desire for faster race cars spurred the development of the 1902 DMG model that would be the first of the DMG Mercedes series, bearing the name of his daughter. Lighter and smaller, the new Mercedes had a 35 horse power and a top speed of 55...