SUMMARY INTRODUCTION 1. 2. 3. 4. 5. ACTIVITY MARKET ANALYSIS (SWOT) COMPETITORS MARKET ANALYSIS FREE DATA LABS STRATEGY MIX MARKETING ANALYSIS (5P & 2I) 6. OUR OPINION & REQUEST
Management du projet
Free data Labs was founded in Milan in 1993 as a consultancy in data management, statistical analysis, data mining, business and marketing modeling.They developed their own proprietary Web Listening Platform and a unique set of Social Media Marketing products. Free data Labs is a member of the DMA UK (Direct Marketing Association), Word Of Mouth Marketing Association (WOMMA) and Word Of Mouth UK (WOM UK)
Pioneers in social data, is a leading Social Media Marketing agency that has pioneered the Listen & Act approach. Theyestablished a web listening platform as the benchmark for marketing managers across Europe who need a strategic overview of what consumers are saying about their brand, how the brand compares with competitive products, and to what extent consumers are recommending the brand. 2. MARKET ANALYSIS
SWOT ANALYSIS Strength Weakness -Free Data labs activity is not diversifying: - Free data is pioneersin social data specialization in Social Media Marketing - Social Media Marketing agency that has only. pioneered the Listen & Act approach. – Free data has is own platform - Important client portfolio: More than 50 big clients in the Europe: As Ferrari, Nokia, IBM -Technical competencies - large range of products: Web listening, social readers -Company location: Free data has offices in Europe asMilan, Turin and London - solutions across Europe - Free data Labs is a member of the DMA UK (Direct Marketing Association), Word Of Mouth Marketing Association (WOMMA) and Word Of Mouth UK (WOM UK)
of client portfolio - competitors clients could became clients in order of Free data to benefit company expertise.
ofclients -Technical development competencies of data free clients
Management du projet 5 IMCO
Katiéné BERTE Eva YOH
Shadira QI Gao
3. COMPETITOR MAKET ANALYSIS NIELSON MEDIA RESEARCH is one of the competitors of FREE DATA LABS. It was found since 1923 by ARTHUR NIELSON Who is one of the spiritual fathers of the modern marketing research. Among the numerousinnovations which we can attribute him in marketing directed on the consumer and in study of the media, Nielsen worked out a new technique of measures intended for the sector of the distribution, supplying for the first time to the customers an objective and reliable information about their results with terms of competitiveness and on the impact of their marketing strategies and sale on their turnover andtheir profits. The information elaborated by Nielsen allowed to concretize the concept of market share and became one of the essential instruments of analysis of the results of companies. Nielsen also established the known company today under the name of Nielsen Media Research, world leader of the measures of television audience and the other services of study of the media. COMPETITOR SOLUTIONS 1.2. 3. 4. 5. 6. Analytic Consulting (Modeling and Analytics) Consumer Panel Assortment and in store space Decision Support Global Services Retails Measurement COMPETITOR COMMUNICATION Organization of promotional advertising by the conference, international show of Store brands, advertising studies, promotional days. COMPETITOR EXPANSION STRATEGY AROUND THE WORLD Presence in 100countries, theheadquarter is situate to New York and the main regional business centers are to Schaumburg (Illinois), Waver (Belgium), Hong-Kong, Sydney (Australia), Buenos Aires (Argentine) and Nicosia (Chipper),In France ( Cergy Pontoise).
FREE DATA LABS STRATEGY
Listen and act approach strategy
Trade and retail tool Social media marketing Web listening Web monitoring (metrics and...