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Social marketing
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Not to be confused with societal marketing or social media marketing.
|Marketing |
|Key concepts |
|Product • Pricing |
|Distribution • Service • Retail |
|Brand management |
|Account-based marketing |
|Marketing ethics |
|Marketing effectiveness |
|Market research |
|Market segmentation |
|Marketing strategy |
|Marketing management |
|Market dominance |
|Promotional content |
|Advertising • Branding • Underwriting |
|Direct marketing • Personal Sales |
|Product placement • Publicity |
|Sales promotion • Sex in advertising |
|Promotional media |
|Printing • Publication • Broadcasting |
|Out-of-home • Internet marketing |
|Point of sale • Promotional items |
|Digital marketing • In-game |
|In-store demonstration • Brand Ambassador |
|Word of mouth • Drip Marketing |
|This box: view • talk • edit |

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a