Anglais

Disponible uniquement sur Etudier
  • Pages : 4 (990 mots )
  • Téléchargement(s) : 0
  • Publié le : 24 mars 2011
Lire le document complet
Aperçu du document
ais
Social marketing
From Wikipedia, the free encyclopedia
Jump to: navigation, search
Not to be confused with societal marketing or social media marketing.
|Marketing|
|Key concepts |
|Product • Pricing |
|Distribution • Service • Retail|
|Brand management |
|Account-based marketing |
|Marketing ethics|
|Marketing effectiveness |
|Market research |
|Market segmentation|
|Marketing strategy |
|Marketing management |
|Market dominance|
|Promotional content |
|Advertising • Branding • Underwriting |
|Direct marketing • Personal Sales|
|Product placement • Publicity |
|Sales promotion • Sex in advertising |
|Promotional media ||Printing • Publication • Broadcasting |
|Out-of-home • Internet marketing |
|Point of sale • Promotional items ||Digital marketing • In-game |
|In-store demonstration • Brand Ambassador |
|Word of mouth • Drip Marketing |
|This box:view • talk • edit |

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for...
tracking img