Apple : A disputed/contested success 1. A rising company
The famous American multinational corporation, which correct name is “Apple Inc”, is known all around the world. The main occupation of this firm is to designs and markets consumer electronics, personal computers, but also software to make it work. Actually, best-known products of made by Apple concerns the Macintosh line of computers, the iPod, iPhone and more recently the iPad.
Regarding the history of the firm, the story began in April 1, 1976 in the west of California, in the medium city of Cupertino. For its first 30 years, the company’s name was Apple Computer, Inc. Three years ago, they just removed the word "Computer". Indeed, leaders of the firm wanted to reflect the expansion of line’s products. In reality, they began to product not only personal computers, but also electronic market for consumers.
Concerning the organization of the society, Apple has important human resources. At the beginning of the year, Apple employs 46,600 full time workmen and 2,800 temporary full time hands worldwide and had worldwide annual sales of $65.23 billion.
Since many years, Apple created a particular philosophy about the aesthetic design for all products and during advertising campaigns for its. The firm succeeded to establish an unique reputation in the consumer electronics industry. This also includes a customer dedicated to the company and its brand. They are very devoted for Apple, for those products, particularly in the United States. To give an example, the famous survey “Fortune” did a sounding about the 50 most admired companies in the world. They asked businesspeople to vote for the companies that they admired most, from any industry. The result is clear, an important majority named Apple winner in the world in 2008, 2009, and 2010.
This brand loyalty is considered unusual for any product, but the reality is that Apple has always favored technical trade rapprochement with its consumers and