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Apple Inc.
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This article is about the consumer electronics company. For other companies named "Apple", see Apple (disambiguation).
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Apple Inc. Apple-logo.png
Type Public
Traded as NASDAQ: AAPL
NASDAQ-100 Component
S&P 500 Component
Industry Computer hardware
Computer software
Digital distribution
Founded April 1, 1976 (1976-04-01)
Founder(s) Steve Jobs
Steve Wozniak
Ronald Wayne[1]
Headquarters Apple Campus
1 Infinite Loop
Cupertino, California, U.S.
Number of locations 317 retail stores (as of October 2010[update])[2]
Area served Worldwide
Key people Steve Jobs
(Chairman and CEO)
Tim Cook
(COO and Acting CEO)
Jonathan Ive
Senior VicePresident of Industrial Design
Products List

* Mac
* iPod
* iPhone
* iPad
* Apple TV
* Mac OS X
* iLife
* iWork
* iOS

Services List

* Apple Store
* Apple Store Online
* App Store
* iTunes Store
* iBooks
* MobileMe

Revenue increase US$ 65.23 billion (FY 2010)[2]
Operating incomeincrease US$ 18.39 billion (FY 2010)[2]
Profit increase US$ 14.01 billion (FY 2010)[2]
Total assets increase US$ 75.18 billion (FY 2010)[2]
Total equity increase US$ 47.79 billion (FY 2010)[2]
Employees 49,400 (2010)[2]
Subsidiaries Braeburn Capital
FileMaker Inc.

Apple Inc. (NASDAQ: AAPL; NYSE: AAPL; previously Apple Computer, Inc.) is an American multinationalcorporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software;Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari internet browser; and iOS, a mobile operating system. As of August 2010[update], the company operates 301 retail stores[3] in ten countries,[4] and an online store where hardware and software products are sold. Asof May 2010[update], Apple is one of the largest companies in the world and the most valuable technology company in the world, having surpassed Microsoft.[5]

Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977,[6] the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007,[7] to reflectthe company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.[8] As of September 2010[update], Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide[2] and had worldwide annual sales of $65.23 billion.[2]

For reasons as various as its philosophy of comprehensive aesthetic design to its distinctiveadvertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States.[9] Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010.[10][11][12] The company has also received widespreadcriticism for its contractors' labor, environmental, and business practices.[13][14]

* 1 History
o 1.1 1976–1980: The early years
o 1.2 1981–1985: Lisa and Macintosh
o 1.3 1986–1993: Rise and fall
o 1.4 1994–1997: Attempts at reinvention
o 1.5 1998–2005: Return to profitability
o 1.6 2005–2007: The Intel transition...