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This article is about the consumer electronics company. For other companies named "Apple", see Apple (disambiguation).
Apple Inc. Apple-logo.png
Traded as NASDAQ: AAPL
S&P 500 Component
Industry Computer hardware
Founded April 1, 1976 (1976-04-01)
Founder(s) Steve Jobs
Headquarters Apple Campus
1 Infinite Loop
Cupertino, California, U.S.
Number of locations 317 retail stores (as of October 2010[update])
Area served Worldwide
Key people Steve Jobs
(Chairman and CEO)
(COO and Acting CEO)
Senior VicePresident of Industrial Design
* Apple TV
* Mac OS X
* Apple Store
* Apple Store Online
* App Store
* iTunes Store
Revenue increase US$ 65.23 billion (FY 2010)
Operating incomeincrease US$ 18.39 billion (FY 2010)
Profit increase US$ 14.01 billion (FY 2010)
Total assets increase US$ 75.18 billion (FY 2010)
Total equity increase US$ 47.79 billion (FY 2010)
Employees 49,400 (2010)
Subsidiaries Braeburn Capital
Apple Inc. (NASDAQ: AAPL; NYSE: AAPL; previously Apple Computer, Inc.) is an American multinationalcorporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software;Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari internet browser; and iOS, a mobile operating system. As of August 2010[update], the company operates 301 retail stores in ten countries, and an online store where hardware and software products are sold. Asof May 2010[update], Apple is one of the largest companies in the world and the most valuable technology company in the world, having surpassed Microsoft.
Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007, to reflectthe company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. As of September 2010[update], Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of $65.23 billion.
For reasons as various as its philosophy of comprehensive aesthetic design to its distinctiveadvertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010. The company has also received widespreadcriticism for its contractors' labor, environmental, and business practices.
* 1 History
o 1.1 1976–1980: The early years
o 1.2 1981–1985: Lisa and Macintosh
o 1.3 1986–1993: Rise and fall
o 1.4 1994–1997: Attempts at reinvention
o 1.5 1998–2005: Return to profitability
o 1.6 2005–2007: The Intel transition...