Audit marketing

Disponible uniquement sur Etudier
  • Pages : 142 (35253 mots )
  • Téléchargement(s) : 0
  • Publié le : 3 avril 2011
Lire le document complet
Aperçu du document
Agriculture in the UK – its Role and Challenge A Discussion Paper by John Marsh

Prepared for the Food Chain and Crops for Industry Panel September 2001

Agriculture in the UK - its Role and Challenge

Contents
Chapter 1 Introduction – what this report is about ................................4 Chapter 2 The present state of the industry ..............................................7The Place of Agriculture in the Economy........................................................7 Agriculture in the Food Chain......................................................................16 The UK Food Chain ...................................................................................19 Agriculture in the rural economy.................................................................22 Agriculture and the environment. ................................................................24

Chapter 3 The changing relationship between the State and the Farmer ............................................................27
From support to restriction. .......................................................................27 From supply driven to marketled................................................................33 From food production to public goods – a shift in the logic of support. .........37

Chapter 4 What are the opportunities for British Farming? ..............40
The growing importance of the international market.....................................42 The potential of new technology .................................................................46 Theimportance of non-market values .........................................................50 The opportunities for UK farming................................................................55 Types of farming strategy...........................................................................57

Chapter 5 Scenarios for a Competitive Agriculture ...............................59
Policyassumptions....................................................................................59

Chapter 6 Agriculture in the UK its role and its Challenge ...............64 Appendix Scenarios for farms adopting differing strategies ............68

Chapter 1 Introduction – what this report is about
This paper is intended to provoke and facilitate discussion about the future of agriculture as acommercial activity in the UK. It is written at a time of acute distress as a result of a series of farming misfortunes, BSE, food scares, an adverse shift in the value of the £ relative to the C, and most recently, the outbreak of Foot and Mouth Disease. However, the debate to which it is intended to contribute, and of which the creation of the Department for the Environment and Rural Affairs forms part,is of much longer standing. The place of farming in developed societies is one of relative decline in economic terms. Its share of GDP declines. The number of people it employs falls. Its share of consumer expenditure contracts. It is therefore an industry under continuing economic pressure to restructure. The changes taking place do not relate only to the role of agriculture in the market place.Whilst its economic contribution is in relative decline, it continues to be the industrial activity which determines the use of most of the land area. In that process it competes with other demands which, in affluent societies, grow in importance. The land it farms forms a backcloth to a growing tourist activity. It provides habitat in which plant and animal species of no particular value as foodbecome increasingly significant as society demands more ‘environmental goods’. Often it has to compete for road space with incomers whose work and social life lies outside the community in which they live. The houses farm workers once occupied are priced beyond their means by ‘new money’ earned in non-farming activities. The position of farming in the UK and in fellow member countries of the...
tracking img