Audit strategique d'une entreprise

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  • Publié le : 24 mai 2010
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Description of Current Strategy Corporate Mission
Your definition of the corporate mission should answer the following questions:

• • • • •

How should the firm’s corebusiness be defined in terms of strategic segmentation: product/market couple, technologies used, generic positioning? What is the logic underlying and linking the majority of the firm’s businesses(if it is not monobusiness)? What is the firm’s identity and how does that affect its positioning and choice of businesses? Does the firm’s mission reflect a clear Strategic Intent? To what extent canthe mission said to be evolving?

Corporate Strategy*
What is the major thrust and purpose of the overall strategy? What businesses has the company chosen to be in? What generic strategy(ies) has itchosen? What is its level of diversification? What is the weight of history in its corporate strategy (Strategy as pattern)? What is the relation between corporate culture and strategy followed? Whathave been its integration choices?

Functional Policies & Strategies
How would you describe its General Business Policy and the Functional Policies and Strategies that result? *NB: This may besummarized in the form of a Business Model.

Business Strategies
Business segmentation
What criteria are most applicable in defining the corporation’s businesses? How do the businesses interrelate?Are all of them really businesses? How does their performance and importance in the corporate portfolio compare?

Strategic Business Unit Performance
Performance Indicators Market share Sales GrowthNet profit Margin Return on Equity Other 20___ ______ ______ ______ ______ ______ 20___ ______ ______ ______ ______ ______ 20___ ______ ______ ______ ______ ______ 20___ ______ ______ ______ ____________

Mission and Strategies followed for each business


Recent Strategic Decisions
What are the recent strategic decisions and how to they relate to Mission and...
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