Summary
Introduction ..................................................................................................................................................1 Bang & Olufsen Competitive Advantages .....................................................................................................1 Design Driven Innovation ..............................................................................................................................3 Sustainability .................................................................................................................................................5 Conclusion .....................................................................................................................................................7 APPENDIX A: Bang & Olufsen SWOT Analysis ...............................................................................................8 APPENDIX B: Design Philosophy of Bang & Olufsen .....................................................................................9 APPENDIX C: The BeoSound 9000 System ................................................................................................. 10 APPENDIX D: Financial graphs.................................................................................................................... 11 REFERENCES ............................................................................................................................................... 13

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Introduction
Bang & Olufsen (B&O) design numerous audio/video equipment, they are not however the typical ‘black box’ equipment in retail stores. They work with designers and architects to create unique systems for their target consumer. However, before the company was so successful, they had their share of misfortune. During World War II, Germany tried to force employees to work for German suppliers; when they refused, their factory was destroyed. Soon after the war, B&O