Brand management
Introduction-------------------------------------------------------------------------------------p.2
Main Body
1. Specification-------------------------------------------------------------------------------p.3
2. Target Markets-----------------------------------------------------------------------------p.4
3. Competitor Analysis----------------------------------------------------------------------p.4
4. Marketing Mix - Product-------------------------------------------------------------------------p.7 - Packaging---------------------------------------------------------------------p.9 - Place---------------------------------------------------------------------------------p.12 - Promotion---------------------------------------------------------------------------p.12 - Price----------------------------------------------------------------------------------p.13
5. Conclusion--------------------------------------------------------------------------------p.13
Reference--------------------------------------------------------------------------------------p.14
Introduction
Running low? All you need is BRAINCELL. BRAINCELL is an innovative, inspiring and funny product which keeps you awake and concentrated during work and study!
Have you ever felt you could hard to concentrate after you worked or studied for a long time? Many of us have similar experience. You will fall asleep when you are not interested in the subject or when the job nature is so routine and repetitive. There was a recent survey about the attention level of Asian young people. The following is the ranking for those studied Asian countries and regions (3,048 young people aged between 15 and 22 were surveyed).
Table 1: Asian Youth Concentration Index
|Rank |Region |Index |
|1 |Thailand