Business management

608 mots 3 pages
In most case, immediate issues are so important that, business manager or entrepreneurs forget to focus their attention to the essential objectives of the organization. Preparation of a strategic plan is very important and with vital necessity within the organization.
A strategic plan is a “ framework” for future decisions for securing support , it explains how business works to others people; a strategic plan has a rule of informing and motivating. Strategic plan assists performance monitoring and benchmarking. It is a short visionary document, conceptual and directional.

A strategic plan is composed several elements such as:
-Vision
-Missions
-Objectives
-Values
-Strategies
-Goals
-Programs

Strategic Plan for Eucalyptus of Congo (ECO)
Vision
Eucalyptus du Congo will be operating 100 Sq feet to plan log by unit near Pointe-noire . The sale of log annually will be amounted to 100 000 000 Fcfa and will be profitable. It will employ people engaged in Administration and marketing. Eucalyptus of Congo will offer log of good quality and provided –value services to a large customer through the country and export log to countries overseas.
Eucalyptus of Congo will use new technology , and will offer advantages and improvements to its customers.
Missions
The industrial plantations of eucalyptus represent in Congo a considerable economic asset: planted surfaces border 42.000 ha, and the export of logs of eucalyptus is estimated at 450.000 ton/year, generating a sales turnover of 5 billion franc CFA. Moreover, the activity related to the exploitation of wood gets some 4.000 employment in a town of 500.000 inhabitants (Point-Noire), which represents a very appreciated social impact. In order to maintain and to develop this industrial potential more, grown Eucalypti and E. urophylla is used as parental species within the framework of a strategy for improvement for the production of hybrid clones E. urophylla X

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