Business model site communautaire

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  • Publié le : 27 novembre 2010
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BRICOBOOK

BIBAYA YAKANA Roland
FREULON Benoît
LEHR Henri
MESNIER Alexandre
THOMAS Georges

Summary
I. A relevant Community............................................................ p.3
II. The value created for people .................................................. p.4
III. The value created for the third part ...................................... p.5
IV. CVP........................................................................................ p.6
V. Ressources ............................................................................. p.7
VI. Profit formula ........................................................................ p.8
VII. Value chain ........................................................................ P. 10

I) A relevantcommunity :
We can find more and more communities in our societies, because People want more and more meet other people with the same values and hobbies. Moreover, they want to share their interests, passions or elements about their life. One of the most interesting, useful and used tool to do it is internet, with for example community websites focus on a more or less precise topic, like Twitter orFacebook !
Using these assessments, we decided to search an idea which answers to three principal criterions:
1° The basis is a hobby that lot of people share
2° This hobby is linked to some strong trends in our actual society
3° There are not real competitors (community websites about the subject) which already exist on the web.
After some brainstorming, we found the perfect idea for us…Our community website will be focus on the ‘do-it-yourself’!

This subject answers to all our criterions:
1° More and more people are involved in DIY, as we can see with some figures: In march 2010, a survey said that 40% of French people (Women and Men are almost at equality) assure that they do DIY regularly. They are just after English, German and Belgian. For three months, they said thatthey have a medium budget of 425€! (http://www.lejdd.fr/Economie/Actualite/Les-Francais-plebiscitent-le-bricolage-178783/). In 2008, the market of the DIY reaches 28,6 billion Euros.(http://www.sageret.fr/Actualite-BTP/Actualites-par-themes/Chiffres-cles-du-Bricolage-Source-FMB) So, we can conclude that the DIY is really a growth market, and this trend is durable.

2° This subject is linked tosignificant trends in our society:
* As I said before, people do and are more and more improved in the do-it-yourself.
* People want to do savings. So they are really interested in learning tricks to not have to pay a professional to do things that they think they could do themselves. For example, they want to be sure that they are buying the best product for their budget or that they areaware about the most interesting fiscal elements.
* The ‘green’ trend is one of the stronger in the world actually and a part of the website will be dedicated to this.
3° After some researches, we found some blogs or websites about the do it yourself, but there isn’t any community website about this subject.
So, we can resume our creation in one phrase: A community website of thedo-it-yourself, from driving in a nail to build a new house, and even an ecological house, including all legal and administrative elements about it.

II) The value created for people
The value created for users of our website is numerous, but we will focus this part on the most important:
The website will be a bible of experiences, advices, ideas, tricks and news for them, which will evolve in realtime thanks to members of the community. People will be able to share it in writing and in putting some images or videos.
Thanks to tests of materials, opinion of users, and purchase guide that they will find on the website, people will be helped in their reflection if they want to invest in a drill or a chain saw for example.
The website will be a guide which will help the particular during...
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