Business plan

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Guide to Writing a Business Plan

Business Plan

Insert Company Name here…

Insert Company Slogan here…

Prepared By: INSERT NAME
Date Prepared: INSERT DATE

Index

BUSINESS SUMMARY 5
About the Company 5
Your Products and Services 5
The Market 5
The Business Potential 5
Mission, Goals and Objectives 6
Strategies 6
Business Structure 6
Finance 7
THE MARKET 8
IndustryProfile 8
Competition 9
Market Segmentation 10
MARKETING PLAN 11
Your Customers 11
Strengths, Weaknesses, Opportunities, Threats 12
Sales and Marketing Objectives 13
Value Proposition 13
Your Product or Service 14
Pricing 15
Promotion 15
Sales and Distribution 16
OPERATIONAL PLAN 18
Production 18
Premises, Plant and Equipment 18
FINANCE PLAN 19
Capital Requirements andFunding Proposal 19
Current Financial Position 19
Financial Assumptions 19
Cash-flow Projection 21
Projected Profit and Loss 21
RISKS 22
Risk Identification and Mitigation 22
STRUCTURE AND MANAGEMENT 23
Organisational Structure 23
Key Personnel 25
PROJECT PLAN 26
Action Plan 26

BUSINESS SUMMARY

| |Describe the origins,ownership, history, management and |
| |activity of your business. If it is a start-up business, |
| |describe the business concept. |
| |Chartwell’s Chocolates wasincorporated in Melbourne, Australia|
| |in 2003. The shareholders and Directors in the company are |
| |John Chartwell (50%) and Julie Chartwell (50%). The business |
| |plans to begin trading in 2004 as amanufacturer of gourmet |
| |chocolate products. |
| |Summarise the product or service that your business will sell |
| |Chartwells Chocolates will sell a range ofgourmet chocolate |
| |products |
|You can purchase information for this section from |Describe the market in which you will operate. Include the |
|www.IBISWorld.com.au |size and growth potential of the market.|
| |The gourmet chocolate market in Australia is currently |
| |estimated at $900.0m in annual sales with a projected growth |
| |rate of 9% per annum.|
| | |
| | |
| |Outline your business’ competitive advantages || |Chartwell’s Chocolates will be the highest quality Australian |
| |chocolate available using locally sourced dairy products and |
| |imported European cocoa. Chartwell’s will have a signature |
|...
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