Business plan

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  • Publié le : 3 octobre 2010
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BarCharts, Inc.®


Every business starts with an idea. Regardless of what the idea is, a well-thought-out business plan is what helps transform an idea into a reality. It is a common misconception to think that business plans are written for the sole purpose of obtaining financing. Actually, the most important reason for writing a business planis to create an essential management tool to use in the present, as well as the future.

This section of the business plan should be written last COVER LETTER: States why the business owner is creating and submitting the business plan
• Highlight important information from the plan • If the business plan is being presented to a specific individual,make certain his/her name and address is spelled correctly • How will the advertising needs be handled? • How much actual inventory should be purchased? • Should the store open in a mall or a free-standing location?

• Are the skills better than competitors? • Should the business insist on cash payments only? • Identify the market(s) to be served • Should franchising beconsidered? • Identify the business’ competitive advantage • Is the client list big enough or should the business start fresh? • Explain how the business’ product/service is different from competitors • Explain the legal structure of the company; is it a sole proprietor, partnership or corporation? Be as specific as possible • Tell the reader if the business is a start-up or identify the length of timeit has been in business • Provide a brief overview of progress to date; be sure to mention contracts, patents and any market research identifying the viability of the business • Describe the management team, as well as their individual experience • Indicate exactly how much money has been invested and how it has been spent • Summarize the past financial performance by identifying the projectedgross revenues and net profits • Explain if management will be drawing a salary from the business in the beginning; if so, be as specific as possible when quoting the salary requirements

A written document fully describing and analyzing a particular business; it provides complete, detailed information about short- and long-term business plans Information providing potentialinvestors with complete knowledge of a business; investors will then be able to understand all of its strengths and weaknesses, enabling them to identify present and future potential

NON-DISCLOSURE STATEMENT: This informs the reader to keep the plan’s contents confidential TITLE PAGE: Contains the following information:
• Current date • Company logo • Company name • Company address • Companyemail address • Company telephone numbers • Home and office #s of employees • Company Web site address

• Assist management in obtaining various sources of financing • Identify the strengths and weaknesses of a business • Present correct details about the business; i.e. past, present, and future performance • Furnish detailed projectionsabout the company • Discuss the financial aspects of starting or expanding the business • Guide management through the steps of developing and fine-tuning a business • Provide clear business objectives and short- and longterm goals • Provide answers for any potential financial backers • Provide prospective investors with the information to determine whether the company is the correct investmentfor them • Provide a chronology of events and financial markers against which the firm can compare their actual results • Keep a business focused • Improve odds for success

TABLE OF CONTENTS: Should specifically outline core sections and sub-sections of the business plan; it is a good idea to wait until the plan is written before adding page numbers EXECUTIVE SUMMARY: This section is the most...