Business plan

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PROGETTO “MEDITERRANEO”
Training course in Entrepreneurship for the internationalization of Companies in the Countries of Northern Africa

Business Plan Guide

By: Fulvio Empoldi July 2010

This Business Plan Guide and the accompanying Business Plan Template derive from what have been developed by the Australian Government's principal business resource, located within the Department ofInnovation, Industry, Science and Research. Latest original version of the Guide and Template developed by Australian Government can be downloaded from www.business.gov.au/businessplan.

Table of Contents
Preparing yourself Business planning Regular review Distributing & protecting your plan Advice and support Using the Template Template overview Glossary

PROGETTO “MEDITERRANEO”
Trainingcourse in Entrepreneurship for the internationalization of Companies in the Countries of Northern Africa

Preparing yourself
Before you start writing your business plan, you should honestly evaluate yourself and decide if your business idea has a good chance of success. Analysis can help you anticipate any challenges you may face and help you overcome them.

Analyse your business idea

Analyseyourself

1

PROGETTO “MEDITERRANEO”
Training course in Entrepreneurship for the internationalization of Companies in the Countries of Northern Africa

Analyse your business idea
Is your idea feasible? Before you get started, find out if there is a demand for your products or services. It's also useful to find out who your competitors are and whether the market can sustain your business.Researching all aspects of your business idea will involve gathering, analysing and evaluating information to help you write your business goals. Some questions to consider are:
• • • • • • • •

What product/service will you provide? Is your idea viable? How will you protect your ideas? Is there a market for your product/service? What skills do you need? Who are your competitors? Whatdifference will you bring to the market? Do you have the financial capacity to start a business?
2

PROGETTO “MEDITERRANEO”
Training course in Entrepreneurship for the internationalization of Companies in the Countries of Northern Africa

Analyse yourself
Are you ready to venture into business? Operating a business, even if it’s small, is not just about working for yourself, it's also about havingthe necessary management skills, industry expertise, technical skills, finance and of course a long-term vision to grow and succeed.

At the outset it’s important to consider whether you really understand what's involved and whether you're suited to business and self employment. Examine these questions:
• • • • •

Why are you starting a business? What are your business and personal goals?What are your skills? What income do you need to generate? What are the advantages and disadvantages of starting your own business?

3

PROGETTO “MEDITERRANEO”
Training course in Entrepreneurship for the internationalization of Companies in the Countries of Northern Africa

Business planning
Once you've conducted research into the feasibility of your new business you're ready to write yourbusiness plan. A business plan provides direction, keeps you on track and is usually a requirement when you seek finance. Depending on your business type, your plan could include the following sections: Business Summary: A one-page overview written after your business plan is finalised. About your business: This is typically called the management plan or operations plan. It covers details aboutyour business including structure, registrations, location and premises, staff, and products/services. About your market: This is the marketing plan. It should outline your marketing analysis of the industry you are entering, your customers and your competitors. This section should also cover your key marketing targets and your strategies for delivering on these targets. About your future: This...
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