Business statergy : pizza hut / mc donald

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India - Case studies BUISINESS:
Pizza Hut Stategy
Today, in India Pizza Hut is the most preferred fast food restaurant. There is many restaurants implanted in every great town ofthe country since 1996 when the first restaurant was opened.
We will see in this case study why Pizza hut is so popular, and how this company manage to conquest India.
Mc Donalds{draw:frame} McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving nearly 47 million customers daily. At one time it was the largest global restaurant chain, but it hassince been surpassed by multi-brand operator Yum! (KFC, Taco Bell and others) and sandwich chain Subway.
Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporationitself. The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three yearsending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.
McDonald's primarily sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks,milkshakes, and desserts. In response to obesity trends in western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include such healthieralternatives as salads, wraps and fruit.
{draw:frame} Pizza Hut
Pizza Hut is an American restaurant chain and international franchise based in Addison, Texas, offering different styles of pizzaalong with side dishes including pasta, Buffalo wings, breadsticks, and garlic bread. Pizza Hut is a subsidiary of Yum! Brands, Inc., the world's largest restaurant company, with approximately 34,000restaurants, delivery-carry out units, and kiosks in 100 countries.
{draw:frame} Market
India, officially the Republic of India (Hindi: भारत गणराज्य Bhārat Gaṇarājya; see also other Indian...