Change management

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19/05/2009

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Lecturer ; M. Vakola

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Academic year 2008 – 2009 Athens University of Economics and Business, Erasmus

I. Introduction ………………………………..………………………………………………3

II. Description of the company ..................................................................................................4

A. History......................................................................................................................4

B. Mission and vision ....................................................................................................5

C. Group description and situation ..............................................................................5

D. Chain value...............................................................................................................5

E. The swot matrix ........................................................................................................6

III. Objectives of the change ......................................................................................................7

IV. Implementation of change...................................................................................................9

A. Change topology : rhythm and importance ..............................................................9

a. Pace of change ..............................................................................................9

b. Importance and nature of the change.........................................................10

B. Communication of change inside the company .....................................................12

V. Forces and people in the change .........................................................................................13

A. The forces involved...............................................................................................13

a. The engines of change ...............................................................................13

b. The supporters of change ...........................................................................13

c. The speed bumps of change .......................................................................14

d. The brakes of change.................................................................................14

e. The actors of strategic change within AirFrance-KLM : summary ...........15

B. Empowering people ...............................................................................................15

C. Resistance to change..............................................................................................17

VI. Look over the change .........................................................................................................19

A. Outcome of the change ...........................................................................................19

B. A strategy of complementaries generating synergies .............................................19

C. The keystrengths acquired by the group ................................................................20

D. Perspectives and forecasting ..................................................................................22

E. Concerns and recommendations .............................................................................22

VII. Conclusion........................................................................................................................25

Bibliography .............................................................................................................................26

In today’s fast moving environment, a company’s ability to manage change is crucial. The phrase “change or die” is more accurate than ever before. (Vakola 10.02.09)...
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