Cheeky vs captain tortue

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  • Publié le : 6 décembre 2010
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I) Presentation of the companies
II) Business analysis
a. RH management
III) SWOT Analysis
IV) PESTEL Analysis

Cheeky VS Captain tortue
Le marché de Cheeky :
Cheeky was established in 1994 and currently operates more thans 160 stores around Argentina, Bolivia, Colombia, Chile, El Salvador, Netherlands, Spain, Honduras, Guatemala, Italy, Mexico, Panama, Paraguay, Peru,USA, Venezuela and Paraguay.
Cheeky is the Argentine children’s clothing brand name that has grown the most in the pas years .
It manufactures a complete clothing line Children between 0 and 12 years old, including footwear, accessories and personal care products.

New institutional image : New market
Cheeky innovates in the children’s clothing market presenting its new brand name image.Cheeky’s renewed esthetics is visible not only in the important work of architecture of the stores, but also in all the graphics. The new concept has already been launched in the stores in patio Bullrich, 2053 Santa Fe Ave, Unicenter Shopping Center, Paseo Alcorta Shopping Center and Galerias Pacifico Shopping Center and all these stores will be followed by the store in Alto Palermo Shopping Center.Cheeky’s news stores present a profile which could me called “American Vintage” It was tries to generate areas which differentiate the proposal of products in ages and sex, through theme languages in the coatings and environment accessories. The product is found on torn wood painted bone off-white. All the antique furniture and counters are complemented with the big palette of pastel colors. Themolding of the ceilings and the pipelines at sight show the spirit of the New-York Soho. Besides, they dyed wooden floors contrast with the “vintage red” color chosen as the emblem of the brand. The stores turned to be a fun place for kids and a nostalgic one for parents who remember objects from their childhood, represented in the search of furniture and objects, where a personal dedication ofthe proposal is transmitted towards the public.
Le marché de Cheeky sont les jeunes de 0 a 12 ans,
Cependant il y a 2 catégories de jeunes à distinguer, les petits hommes (de 5 a 12 ans) et les tout petits, (0 a 5 ans).
De 0 a 5 ans, Cheeky abarca una completisma variedad de articulos : accesorios, blanqueria y cosmética que todas las temporadas se renueven texturas y coloridos.
Accesorios,juguetes con sonido, porta chupetes, sonajeros, títeres de dedo y los bolsos cambiadores acompanan, cada de la lieas de la nueva colección.
Blanqueria
Baberos, mantas de algodón e hilo, salidas de bano, toallones y toallas con capucha.
Cosmetica
Colonia, espumas y esponjas de bano, perfumes y home spray forman la nueva línea de productos para los mas chicos, ideales para convertir le horadelbano y el cuidado de tu bébé en un momento entretenido
La propuesta incluye geles de bano
Ckeeky lanza también jabones de glicerina qui cuidan la piel proporcionándole una textura sedosa. Los mismos, vienen en originales formatoscon fragancias denaranja, limón y manzana. Completan la línea los jabones de tocador con forma de corazón y fragancia floral.

DIrect competitors :
Mimo & Co. - Venta de ropa y productos para ruturas mamás, bebés y niños además de un directorio de sucursales.
Bratstyle - Ropa de chicos - Ropa informal para chicos , locales , productos
Pryor, María  - Diseño de modas y ropa para damas.
Lacoste Argentina  - Novedades de temporada de la casa francesa de ropa y complementos.
Jenniffer On-Line  - Catálogo en línea de ropa para damas y locales enArgentina.
Maintenant Captain tortue :
Cette marque est présente sur 4 pôles,
Capt’n tortue :
* Bébés, enfants de 12 mois à 16 ans
Miss Captain :
* Femmes de taille 34 a 48
Lady captain
* Femmes de 38 a 52
Java lingeries
* Du 85A au 110 D

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| CAPT'N TORTUE
The « small heroes label » are clothes for babies & children age 6 months to 14 years that are  fashionable,...
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