Another of Clarins strengths is its product quality. As a result, this management reorganization and managementteam can be expected to be one of the company's primary strengths in comingyears (Costello, 2 3). WWD, p. Retrieved from the Web 3 January 2 4: http://www.clarins-financials.com/va/ index.php.Strategy. WWD, p. Theplant-based manufacturing strategy has proved a strong selling point forthe organization, and the company's unique organizational structure ofusing subsidiaries to distribute and sell product around the world hasproved successful. (2 3). France: Clarins. SWOT Analysis Clarins USA has a close relationship with its French parent, althoughthe two markets can be quite different. At the same time,the company announced that the American operation would be headed byChristian Courtin as of July 2 4, when the current head, Joseph Horowitz,retires. 1 . In addition,using subsidiaries helps the company maintain control over how and whereits products are marketed, with the result that the company has been ableto maintain highly synergistic marketing strategies across the 15 countries. Clarins' Joseph Horowitz to retire. The emphasis that Clarins has placed on using organic materials, andonly vegetable material, provides a good marketing opportunity to emphasizeboth the quality of the product and the socially conscious way in which itis produced. Inaddition, the company sparked controversy when it divested its couture linein 2 3, with the owner of the company that manufactured the line chargingthat Clarins brought the manufacturer to the brink of bankruptcy. The company startedforming international subsidiaries in the 198 s with the establishment ofClarins USA in 1981. WWD, p. In addition to selling make-up under its own name, thecompany also sells fragrances for Hermes, Hugo Boss, Giorgio and many otherwell-known premium brands. Eric Horowitz, Joseph's son, has taken charge of the Clarinsbrand division. Clarins is not the only cosmeticscompany that is socially