Coca-Cola has become the most consummated soda in the world since its creation, even though, at first, it was just a simple remedy against headaches and stomach pains. Indeed, more than one billion bottles are sold every day. On the other hand, Coca-Cola has become one of the symbols of the United States and the “American way of life”.
The Coca-Cola Company, established in 1887,gave the impression of a drink in full harmony with the joy and the liberty, which is usually showed in commercials. In more than 120 years, the Coca-Cola Company has kept developing itself to count today around ten kinds of Cola drinks and about five hundred brands. But Coca-Cola is not a real monopolist on the world drink market, because another giant company is there: Pepsi-Co. This company isthe only competitor of Coca-Cola, which is also a drink and a company with a lot of brands.
In order to increase its popularity and to touch all the consumers it is possible to touch, Coca-Cola created in 1984 its own foundation to help the populations of Asia, Africa and South America.
In the aim to know how Coca-Cola did to become and stay the leading firm in its field, we will see to beginthat Coca-Cola has a very long story; then we will study the Coca-Cola Company: all the kinds of Cola drinks, all its brands, all its entities over the world; next we will interest ourselves to the big rivalry between Coca-Cola and Pepsi-Co; at last we will see the actions of the Coca-Cola foundation.
History OF COCA Cola1) John Pemberton and Coca Cola:
Coca Cola was invented on 8th May 1886 by John Styth Pemberton in Jacob’s Pharmacy in Atlanta, Georgia. At the beginning, Coca Cola was a remedy to cure many diseases like headache and bellyache. To make this product, Pemberton created a perfumed liquid, its color was caramel. The mixture was combined with carbonated water and tested by customers who were allagreed: this new drink was special and sole. So Coca Cola was born. Then, Frank Robinson, an excellent penmanship, wrote the famous Coca-Cola logo in unique scrip. First, the soft drink was sold to the public at the soda - fountains, which were present anywhere in the States: in theaters, in stations, in full air for example. A Coca Cola’s glass was sold 5 cents and Pemberton have invested 50dollars in the publicity but the first year of sales was a check. 9 glasses were just sold every day. Pemberton died on 16th August 1888 without realizing the success of the beverage he had created.
2) Asa Candler, the successor
In 1888, Asa Candler, a business man, bought the formula for Coca Cola from inventor J.Pemberton for 2300$. First, he worked thecomposition over again, he called it: “7X”and was secret. In 1892, He founded “The Coca Cola Company” in Atlanta. Then, he transformed Coca-Cola from an invention into a business. Candler found brilliant and innovative ways to introduce this exciting new refreshment. He sent coupons for three drinks to pharmacies that sold his syrup. He put Coca Cola brand on calendars, clocks, glasses, door sheetsand other items. On the other hands, the message “Drink Coca Cola” was visible on the first notice boards. We also saw it in newspapers and in magazines. The Company spent 500 000$ dollars for the publicity in 1906. People saw Coca-Cola everywhere. Moreover, the Company tried a new marketing strategy, associating the product with American’s vision of itself as a nation. So, Coke meant freedom,success, honest values and America. Consequently, the annual sales of “The Coca Cola Company” reached 4 million liters, the first years. Within four years, soda fountains in every state and territory of the Unites states sold Coca Cola syrup.
But The Coca Cola Company was confronted with some problems because people began to say that Coca Cola’s use of the coca leaf meant that it contained...