Student: Coordinating Teacher:
Bogdan FILIMON, XII S1 Cristina RUSU
Table of contents
WHY SUCH A THEME? 3
HOW IT STARTED 4
THE NAME 5
THE COCA-COLA"CONTOUR BOTTLE" design 6
THE WODERUFF LEGACY 6WWII 7
I’D LIKE TO BUY THE WORLD A COKE 8
THE NEW COKE 10
A WORLD OF CRITICS 11
COCA COLA NOW – „The Coke side of life“ 12
DID YOU KNOW? 13
WHY SUCH A THEME?
They started their journey with no end in their mind. That is the way to start any journey, in my opinion. They enjoy the ride rather than think about the final destination. They say “AlwaysCoca-Cola” and they actually made it stay like that: “always”.
Dr. John Pemberton founded the legendary name 110 years ago. It seems like his vision has set an example for all small businesses, which aim to become bigger and successful. Long before the world grasped the concept of capitalism, Coca-Cola had already spread throughout every country, city and village around the globe.
People askthemselves: “Why is America so great? It has no impressive history and the culture is almost inexistent!” Probably the first answer that would come to my mind is that America is what it is for the names it has produced. It is a country which is lead mainly by power, a power that cannot only come from wealth, but also from achievements, popularity and influence. This is what Coca-Cola stands for,I believe: an influential corporation leading the most successful economy in the world.
And how bad is it to be lead by such a giant like Coca-Cola? In the end, it promotes a dream, of not only being who you want to be, but also being able to reach out to what you really want. I think that the secret recipe does not only stand in the few ingredients that Dr. Pemberton has mixed. It standsin what America represents to the world: the influence and popularity that come with spreading in every single corner of the world.
It is shocking, but also amazing how the media shows us images of people from under-civilized parts of the world like some parts in India: men and women walking along on elephants, living on less than $1 a day and holding some out-of-place product in theirhands: a bottle of Coke. They have the opportunity to drink the same beverage as any other person in the western world. Coca-Cola is bringing the dream closer to them.
More than that, it is already a well-known fact that Coca-Cola has opened factories in remote villages in Africa, where unemployment levels were the lowest ever seen. Factories gave people jobs, they created a sense of communityand, although the media question their job conditions and low pay, the concept of spreading out and creating opportunities in places no one has even thought about, is another essential trait of America.
Making a dream out of nothing and then sharing it with the world. They say that this is just good management and marketing. Skeptics would say it’s good luck. I would say: Good job,America! Or I would put it this way, with the risk of sounding very pompous:
HOW IT STARTED
Coca wine was an alcoholic beverage that combined wine and cocaine. The most popular brand was Vin Mariani developed in 1863 by Corsican entrepreneur Angelo Mariani. It was a popular drink at the time.
In Atlanta, John Pemberton, a pharmacist, developed his own cocktail based onVin Mariani and called it Pemberton's French Wine Coca. It proved popular among American consumers. But in 1886, when Georgia introduced Prohibition, he had to replace the wine in his recipe with non-alcoholic syrup. The new recipe was similar to, but not the same as Coca-Cola
At the end of the 19th century, the fear of drug abuse made coca-based drinks less popular. This eventually led to...