Action planning

Our target is the French student from the university of La Catho.
So we focus our action planning on it.

Awareness

To promote our message, we decided to use the tools which are the most attractive for the students. The use of Internet is obviously one of the important elements of our marketing campaign.
The advertisement will permit us to spread our message in the university.
What we are going to set up for the advertisement is: mailing, billboards and stickers.
We also want to install stands in many parts in the university to talk about our campaign and to have a real contact with the students to inform them.
We also want to do a ‘viral marketing’ hiring the most representative students (students from associations, members of the staff) of the university to diffuse the message.

Interest

To attract the students, we would like to set up conferences in the university. These conferences will be an efficient way to gather the students in our cause. To be taken seriously by the students of the universities, we are going to invite famous persons who are very concerned by this subject. To do the communication about these conferences, we will use the communication ways that the students use like social media networks( Facebook groups and events). After these conferences, for the most interested students, discussion groups will be created to debate together and to have the students opinion about the conferences and our campaign. These discussion groups will permit us to have also the ideas from to students to improve our message and the communication campaign.

Desire

To create a desire in the students mind, our main project is to do a contest in thee university. This contest for the students will consist on creating an innovating project related to our environmental issue which is the water conservation. The winners will receive rewards like a internship in an environmental organisation. The others rewards will be also the