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Communication Channels Best Practices
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Transition Guide to New Facebook Communication Channels
Facebook Platform has evolved since its launch in 2007, providing developers with a number of different communication channels to interact with their users. Last October we announced a number of changes to these channels to make communication more streamlined, clear, and less spammy. This guide will help you decide which communication channels you should prioritize for your applications and Facebook Connect integrations, based on the goals you are looking to achieve.
Our channels will help you accomplish four major goals: * Growing your user base * Reengaging and reactivating your users * Enabling your users to share content with each other, and * Informing your users of changes within your application or integration

Channel | Availability | How you should use it | Goal: Grow user base | Goal: Reengage and reactivate users | Goal: Enable users to share content with each other | Goal: Inform users of changes within your application or integration | Invites (requests with the invite parameter set as "true") | Today invites appear in the requests section of the home page. Will move to a section in the Inbox in April 2010 | To encourage users to invite their friends to check out your application or integration. | +++ | | | | Counters | Today | To notify users that they should take action within your application or integration. | | +++ | | | News (in the dashboards) | Today | To notify users about actions they should take within your application or to announce new features. | | +++ | | +++ | Activity (in the dashboards) – ‘’experimental’’ | Today | To tell a user's friends about interesting activity taking place within your application. | +++ | + | + | | Share | Today (with enhancements coming in early/mid 2010) | Via feed forms you can