university of Otago | Literature Review and Personal Reflexion | MART 329 – Consumer Behaviour | | Lecocq Suzelle - 3244114 | 8/19/2010 |

My literature review is about the promotion of physical activities and what meanings men and women gain from these practices. |

Table of contents
Introduction..............................................................................................................................1
A. Literature review..........................................................................................................1 1. Key words......................................................................................................................1 a) Consumer behaviour................................................................................................1 b) Social marketing.......................................................................................................2 c) Physical activity.......................................................................................................2

2. How to use social marketing to physical activity programs?.........................................4

3. Some influence factors...................................................................................................4 a) Modifiable factors....................................................................................................4 b) Non-modifiable factors.............................................................................................5 c) An example of a modifiable influence factor: the family........................................6

4. Put theoretical knowledge into practice.........................................................................7 a) Example 1: bike to work..........................................................................................7 b) Example 2: