Module Code: TH60041G
Tutor: Hilary Allen
Due date: November 16th 2010
Word count: 1000
TVU Number: 2104-7686
Discuss the key areas of corporate social responsibility and evaluate the benefits and costs of CSR within thehospitality industry.
The author is going to identify toward this essay what Corporate Social Responsibility represents in the hospitality industry and evaluate its benefits and costs. According to Michael Hopkins in “Corporate social responsibility and international development “(2007:15), “CSR is concerned with treating the stakeholders of the firmethically or in a responsible manner. “ Ethically or responsible” means treating stakeholders in a manner deemed acceptable in civilized societies.” To summarize, CSR can be seen as an obligation of business to society. An analyse of the Hospitality Direction Europe Edition ( 2006) identified that over the past few years, a lot of stakeholders have become more interested in the ethical, socialand environmental performance of the hospitality industry, including the media, investors, consumers, employees and government. CPR is a new concept including different component affecting the hospitality industry such as ethical environment, environment policy, community, corporate governance, human rights and workplace issues. Those issues in a company have benefits and costs impacts, which theauthor is going to analyse through this essay.
According to an article published in Catersearch, The government describes CSR as “the business contribution to our sustainable development goals. Essentially it is about how business takes account of its economic, social and environmental impacts in the way it operates. Nowadays CSR seems to represents an important issue in hospitalityIndustry, indeed its impacts on business areas as diverse as ethical investment, environmental policy, energy consumption, corporate governance, human rights and workplace issues such as training and equal opportunities. CSR can be analyzed as a notion that a business does not and cannot exist in isolation that its actions have a wider impact on its community whether local, national, global or virtual.Companies have a moral responsibilities to put back, by way of recycling, being environmental sustainable and working with its community, charities and local groups.
The author has decided to analyse two key areas of CSR: The Environment and the community, which are the most relevant and shakeable in her point of view.
CSR expect from organizations to show responsible conduct that will notharm in the marketplace, workplace, community they elaborate in, and especially the environment (Robert, 2007). Actions taken by companies are a huge impacts on the local, national and the all community, that is why business have a responsibility to make sure the impact is positive (Paton, 2007).
Talking about sustainability, means talking about the ability of a business tooperate with success in the present without affecting its ability to operate in the future with the same success (Doherty, 2007).
European governments and businesses have moved far beyond the U. S. in CRS initiatives. In a study by the International Hotels Environment Initiative, it was found that 90% of British, 70% of Australians, and only 30% of Americans surveyed believe the tourism industryis bad for the environment (Clark, 2006). Green practices save money, attract new customers, and help to preserve the natural environment which much of the tourism industry is dependent upon (Clark, 2006; Kasim, 2006).
Mass tourism has historically had little concern for sustainability, although this has changed some in recent years (Kasim, 2006). But alternative eco-tourists have been...