INTRODUCTION
Part 1: EXTERNAL DIAGNOSIS
 Macro Environment  Offer  Demand

Part 2: INTERNAL DIAGNOSIS
 Yves Rocher

 Club des Créateurs de Beauté
 Success or Failure?

Part 3: STRATEGY AND OPERATIONNAL DECISIONS
 Yves Rocher  Club des Créateurs de Beauté

CONCLUSION AND RECOMMENDATIONS
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DEFINITION: substance intended to come into contact with the various superficial parts of the human body in order to clean them, perfume them, modify their aspects, protect them or maintain them in good state.

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Essential role in everyone’s life 450 European consumers/day. Constant innovations and new trends Cosmetics legislation Global market growing annually since 1990 but currently facing a slowdown.

QUESTION: As we are facing nowadays more and more concerns about natural products, are we moving towards a new trend in cosmetic consumer behavior ?
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Opportunities Political EU cosmetics directives.

Threats Restrict product proposition and brand flexibility.

Economic -Global market growing but -Appearance of low-cost. decline of some actors. -Multi-channels distribution. -Competition and -Intense competition. innovation. -Mass marketing Sociocultural -Organic cosmetic products -Ethno-cosmetic and cosmetics for men -Stereotypes -Organic cosmetics. Consumer easily tricked. Decrease of small companies.

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Opportunities Technological

Threats

- Scientific research -Synthetic molecules can allows constant hinder the consumers innovation. - Cosmetics sales online - Legislation and organic products make better production and recycling conditions -EU cosmetics directives -Issues with Legislation. -Legislation (strict labelling, lists of banned substances, no animal experiments…)
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Environmental

Legal

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Main cosmetic products › Skin Care › Color Cosmetics › Body & Bath › Women’s Fragrance › Men’s Products

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Top 10 manufacturer competitors
› Avon

› Cover Girl
› L’Oréal › Revlon › Mary Kay ›