Cours le comportement d’achat des clients

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Answer key for units 1, 2, 3, 4, 5

Unit 1 1.1 1. Staff, employees( people) 2. range ( product) 3. advertising (promotion) 4. accessibility, outlets, locations (place) 5. expensive, competitors,deals (price) 1.2 1 promotional 2 advertising 3 mix 1.3 Product Branding Launch Quality Reputation support price Discounts Special deals place Accessibility Delivery Distribution location promotionDirect marketing people Competition Customers Sales force 4 price 5 products

Unit 2 2.1 Product: accessibility, customer needs, objects Prices: affordability, cost to user, objectives Place:accessibility, convenience, organization Promotion: awareness, communication, operations 2.2 1 customers 2.3 1 socially acceptable 2 high quality 3 price 4 afford 5 convenient 6 revenue objectives 3 meet 2identified 4 promotional 5 awareness

1

2.4 1 we must attract attention to the product 2 people will become aware of the brand 3 4 5 6 7 we need to create an interest in the product . we wantcustomers to develop an interest in the product we must develop a desire to own our product people will take steps to try it. We must prompt action to buy it

Unit 3 3.1 3.2 verb Strengthen Threatenweaken noun opportunity Strength Threat weakness adjective opportune strong Threatening weak 1 threats 2 opportunities, strengths 3 weaknesses, threats 4 threats

1 threat 2 opportunities, strengths

3weaknesses, threats

4 threats

3.3 1 the brand is very strong 2 today, consumer fears about health are one of the biggest threats to the processed food sector. 3 an undifferentiated offer willweaken the company in the short term. 4 a clear opportunity is a gap in the market. 5 we may be threatened by the emerging trend towards online shopping. 6 a price war has weakened our profitabilityUnit 4 4.1 1. market segments 2. target market 3. marketing strategy 4. Marketing plan 5. Marketing methods 6 marketing mix 2

4.2 1. USP Unit 5 5.1 Animal testing Donate money Environmental...