Intro

When the two aspects of the society, culture and business, interact with each other, it leads to the development of interesting conditions or situations.
If some cultures meet each other with business like a base, there are often conflicts. But fortunately, this situation allows us to adapt and learn to respond fairly in all situations.

Different communities or countries in the world have different mannerisms and behaviour. The way to perceive and resolve a problem can change from country to country, around the world.

Firstly we will define the culture and the international business and their link.
Then, we will determine how culture impacts on business at a micro level.
Finally, we will notice how some aspects of culture at the macro level can influence the international business.

I. Culture and the International Business are bound. 1) Culture

DEFINITION The word “culture” comes from the Latin, which is related to cult or worship. In a broadest sense, culture is the result of human interaction. We call culture what people use to interpret situations and create social attitude. This knowledge forms values and influences behaviour. According to different theorists in culture we can list the following characteristics of culture. 1. Learned. Culture is not inherited based; it is done by learning and experience. 2. Shared. In a group or a society people share culture; it is not specific to single individual 3. Transgenerational. Culture can be transmitted from one generation to the next. 4. Symbolic. Culture is based on the human capacity to symbolize or use one thing to represent another. 5. Patterned. Culture has structure; a change in one part will bring changes in another. 6. Adaptive. Culture is based on the human capacity to change or adapt.

The “Culture” is a category of norms and values, beliefs, customs, behaviour and attitudes. Culture varies and changes according to different countries, for instance the