British Petroleum

During this redaction, we will first make a brief presentation of the British Petroleum group, then we will develop and analyse the events (Spill oil), which occurred in April 2010 in the gulf of Mexico. Afterward, we will develop the communication management strategy that British Petroleum did during the Crisis. Eventually, we will then explain the impacts that these mistakes had on the Group and on their partners.

To Mrs Pauline Beaud

Presentation of the Group:
BP is a global oil and gas company, the headquarter is located in London. It is the third largest energy company and the fourth largest company in the world measured by revenues. The company has operations in about 80 countries, produces around 3.8 million barrels of oil equivalent per day, and has 22,400 service stations worldwide. Its largest division is BP America, which is the biggest producer of oil and gas in the USA. As at 31 December 2009 it had total proven commercial reserves of 18.3 billion barrels of oil equivalent. BP has been involved in a number of environmental, safety and political controversies during its history, including the 1965 Sea Gem incident and the 2010 Deepwater oil Spill in the Gulf of Mexico. Its primary listing is on the London Stock Exchange and it is a constituent of the FTSE Top Index It has a secondary listing on the New York Stock Exchange.

April 2010: The Event: - The accident:
On April the 20th, a fire erupts on the Deepwater Horizon platform in the Gulf of Mexico, 43 miles off the coast of Louisiana. Two days later, the platform sank. It contained 2.6 million litters of oil and extracted nearly 1.27 million litters per day. Eleven people were missing. Deepwater Horizon, which was owned by Transocean, was operated by the British company BP. A total of three leaks letting escape each 800,000 litters of oil per day are identified. Since the accident, the oil escaped continuously from wells located 1,500 meters below the surface of the