BTS Assistant de manager Première année
Devoir 1 (écrit)
Music on your Mobile is the Tune from Cannes Business Brief, by Tony Glover
Briefly sum up the article in English in 60 words (+/-10%). (2 points) Suggested answer: The article entitled Music on your Mobile is the Tune from Cannes, published in The Business Brief magazine, talks about the 3GSM exhibition that was held in Cannes last February. The text gives us information about what new technology and different services to expect from our mobile phone operators. The new trend will be musical mobile phones, and maybe cheaper calls. (59 words).
Briefly answer the following questions in your own words. (3 points-0,75 pts/question). 1. What can you infer about the target audience? We can clearly see from the text that the mobile phone operators are targeting teenagers and young adults. 2. Why is it a good idea to combine the success of the Apple Ipod with a mobile? Consumers will no longer need to carry with them two devices. Only one will be necessary, to listen to music and make phone calls. 3. What does Ericsson have to gain from a joint venture with Sony? Ericsson is counting on Sony’s brand name (Walkman) to boost their mobile phone sales.
4. What in Mr Windsor’s opinion has long been a fault of the mobile industry? In his opinion, too many complicated words are being used to explain new gadgets. One only has to take a look at the name given to the telecoms show in Cannes, last February to prove his point.
What does the author of the article imply in the sentence: “Despite the hype surrounding applications for third-generation networks showcased at Cannes last week, few are likely to have long- term appeal to consumers.” Give a brief answer 60 words (+/- 10%). (2 points) Suggested answer: What the writer is trying to say is that there was a lot of media attention at this exhibition, where nothing new or out of... [à continuer]
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