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The settlement of a French subsidiary in Benin


Globalization is a process which implies the opening of all national economies on a worldwide market. In order to have an access to all the goods they need, people realized that they have to exchange goods. In the context of globalization phenomenon, stakeholdersare used to meet every year during international meetings and particularly for international trade forum which takes place every year since 2006.

The EGEE is an association which is involved in the implantation of international forums. In fact, this association aims at informing the most of international stakeholders about the forum and it is also in charge of carrying an oral presentationrelated to the conditions of French companies’ after the economic crisis.

During our internship in the EGEE, we were in charge of the development of the whole meeting’s communication (press release, creation of database, PowerPoint presentations to support the speeches). The main topic of the international trade meeting in 2009 was the development of Africa and the exchange between European andAfrican companies. Thus, we decided to carry out a survey which aims at emphasizing the stakes of the settlement of a French subsidiary in an African country, especially in Benin.
That is the reason why we wondered if such a settlement could be in the meantime an opportunity to support the Benin’s economy.
In order to give an answer to this problem, we decided to focus on two fundamentalsectors in this country, that is to say the breeding of poultry and the corn growing. Then, to support our conclusions, we carried out a qualitative and quantitative survey together with the opportunities related to Benin’s markets.

Part one: Two sectors with strong potentials: poultry breeding and corn growing.

First and foremost, we dealt with poultry farming and corn growing because these aredeveloping sectors of Benin’s economy. To some extent, the two thirds of Beninese are cultivators and they are mainly fed with products which come from their own breeding and cultivation. As the agricultural exploitations operate up North and big cities are in the South it triggers problems in terms of transports from producer to final consumer.
The poultry breeding market represents a briskpiece of the local economy. It appears that poultry meat is one of the cheapest meats on the market and eggs are used for a lot of traditional recipes.

I- The reconstruction of the poultry breeding market

A. National poultry breeding:

There are different kinds of poultry breeding in Benin: in one hand big industrial and middle size exploitations which can make their owners thriving and inthe other hand rural exploitations which can only insure self-sufficiency to their owners. These two sorts of structures differ from several elements: the number of animals, the way the poultries are fed, the quality of equipment or, the free space granted to the animals. These disparities spark a difference in terms of meat quality and its selling price. Consumers are aware that they cannot relyon the quality of meat: sanitary standards are more than questionable. Benin was not spared from the “Bird flu” in 2005, this epidemic led to a problem of trust among the consumers. However, we can note that the consumed poultries and eggs remained steady between 2006 and 2008 according to FAO statistics. This paradox find its explanation: the market opened its boarders to the foreign products,giving an opportunity for our plan of implantation.

B. Poultry market in Benin

To begin, Beninese farmers are not able to produce enough poultries to feed the entire population. Moreover, a significant part of small poultries producers’ is to a certain extent, wasted because they are more likely to carry sanitary diseases, being inappropriate for consumption.
Thus, to satisfy properly their...