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346 mots 2 pages
cosmétiques naturels et biologiques et de compléments alimentaires. marque leader du bio en circuit spécialisé en France avec 300 salariés plus de 20 millions d’euros de chiffres d’affaires en 2009, 25 millions prévus en 2010, soit une croissance de plus de 20%. exporte plus de 80 % de sa production
En avril 2010, l''Occitane est devenu le premier groupe français coté à la bourse de Hong Kong réussit à installer une centaine de boutiques Melvita au cours des cinq prochaines années, notamment en Asie, mais aussi aux Etats-Unis, en Croatie, en Allemagne, ou en Russie, elle aura montré un bel exemple de mondialisation parfaitement maîtrisée. recherche de nouvelles formulations en explorant les propriétés de la flore locale nvesting an impressive 25 million euros in a new building at its headquarters in Lagorce in the south of France and a flagship store (86 m²) has been open in the capital since 1.7.2010 (Rue de Rennes). n the financial year ending in April 2010 Melvita recorded a turnover of30 million euros. The company stays the market leader of the French natural cosmetic sector. ompany’s marketing strategy will continue to focus on specialist deman: natural food stores and natural cosmetics stores as well as to some drugstores and pharmacies. onsisting of over 350 articles, is divided into twelve groups: face care (Apicosma, Bio-excellence), body care, body hygiene and tooth paste, men’s care, young people, kids and mom's products, capillary-action products, algae science, toilet waters, soaps, food supplements and bee products. They recently completed labelling all products in three languages. First comes French, then English followed by German. This means that all Melvita products can be marketed easily in the German and English-speaking countries.
Melvita’s turnover in France derives from sales in around 500 chemists, 2,000 wholefood stores and its own four shops in the south of the country. The categories with the highest turnover are face care

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