America Runs on Dunkin’®
When Dunkin’ Donuts founder Bill Rosenberg opened the first Dunkin’ Donuts in 1950, he had a simple philosophy: “Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores.” This philosophy still holds true today and is the foundation that has enabled Dunkin’ Donuts to grow intoAmerica’s favorite everyday, all-day stop for coffee and baked goods. Dunkin’ Donuts is a leading retailer of hot and iced regular coffee-by-the-cup in America, and the largest coffee and baked goods chain in the world. The original Dunkin’ Donuts experience was a single cup of coffee with a donut – today Dunkin’ Donuts offers a wide range of coffee, coffee-related beverages, baked goods, and an expandingall-day Oven-Toasted menu. Dunkin’ Donuts is still using the original proprietary coffee blend recipe established by its founder. With coffee leading the charge, beverages accounted for nearly 60 percent of Dunkin’ Donuts’ 2008 U.S. sales. The remaining 40 percent of sales are bakery items such as donuts, bagels, muffins, as well as new Oven-Toasted products, including hash browns and new Flatbreadsandwiches.
Dunkin’ Donuts Facts
• • • • • • Dunkin’ Donuts is the largest coffee and baked goods chain in the world. Dunkin’ Donuts sells more than one billion cups of coffee every year. DDQ has become a universal standard in the industry for superior grade coffee. DDQ actually stands for Dunkin’ Donuts Quality. Dunkin’ Donuts offers breakfast all day long to meet customer demand. Dunkin’Donuts has led the donut category for nearly 60 years, selling 2.5 million donuts every day. Dunkin' Donuts’ menu includes: hot and iced coffee, hot and iced lattes and cappuccinos, hot chocolate, iced tea, smoothies, Coolatta® slush drinks, 52 varieties of donuts, Munchkins® donut hole treats, bagels, muffins, cookies, breakfast sandwiches, Oven-Toasted products including flatbread sandwiches, andother baked goods and beverages available on a market basis.
Dunkin’ Donuts is known and loved around the world for quality menu items and an unrelenting commitment to customer service. Our customers are passionate about the Dunkin’ Donuts experience because they can expect a consistently superior product delivered fast, and at a great value. In fact, Dunkin’ Donuts has beenranked No. 1 for customer loyalty in the “Coffee and Doughnuts” category in Brand Keys Customer Loyalty Engagement Index for 2007, 2008 and 2009. For millions of people, grabbing a cup of Dunkin’ Donuts coffee is a daily ritual. In 2004, our company conducted a study in which customers were asked to substitute their daily Dunkin’ Donuts coffee with another brand for one week. The resultsdisclosed regular Dunkin’ Donuts patrons felt their lives were more difficult because they lacked order without their daily Dunkin’ Donuts coffee. The research also revealed attributes the Dunkin’ Donuts brand embodies that our customers identify with. Dunkin’ Donuts serves Quick Quality™ food and beverages for busy people on-the-go – people who take what they do seriously, without taking themselves tooseriously. Dunkin’ Donuts customers perceive themselves as authentic and true to themselves – they make the country run, they take pride in knowing who they are and where they come from, and they feel comfortable in their own skin. Dunkin’ Donuts devotees consider themselves unpretentious and practical and appreciate the little things in life. This research provided the foundation for the brand’sacclaimed advertising campaign –introduced in 2006: America Runs on Dunkin’®.
(For Year-End 2008) Dunkin’ Donuts is owned by Dunkin’ Brands, Inc. which is owned by a consortium of private equity companies: Bain Capital, The Carlyle Group, and Thomas H. Lee Partners. Dunkin’ Donuts restaurants are 100 percent franchised. Total global systemwide sales: $5.5 billion....