Economie

Disponible uniquement sur Etudier
  • Pages : 14 (3391 mots )
  • Téléchargement(s) : 0
  • Publié le : 14 avril 2011
Lire le document complet
Aperçu du document
Factiva | Dow Jones |

Television Francaise 1 SAAnalyses des Forces, Faiblesses, Possibilités, Menaces de Datamonitor 27-juil.-2009AperçuTF1 is an integrated communications group and its activities cover audiovisual industry. The group has a strong presence along the audiovisual value chain. Its activities encompass upstream and downstream operations. The group's integrated operationsenhance its revenue generating capacity and also allow it to benefit from derived synergies. However, an economic slowdown is likely to have an adverse impact on the French advertising economy, which in turn will exert a downward pressure on the group's revenue growth rate.
ForcesAperçu
Integrated business operations
Leading market position in the French audiovisual industry
Strong presence inthe home shopping business
Détails
Integrated business operations
The group has a strong presence along the audiovisual value chain. Its activities encompass upstream and downstream operations. Upstream activities include production, acquisition and sale of audiovisual rights and also in distribution of feature films to cinemas. Downstream activities include publishing and distribution of DVDsand music CDs. TF1 is also expanding operations in the home-shopping TV network through its subsidiary, Teleshopping. The group's integrated operations enhance its revenue generating capacity and also allow it to benefit from derived synergies.
Leading market position in the French audiovisual industry
With revenues in excess of $3,000 million, TF1 is a leading French generalist televisionchannel. The group holds a strong market presence in the French audiovisual industry. It had an audience share of 27.2% in France during FY2008. TF1 notched up 96 of the top 100 audiences for the year. Further, the group owns leading theme channels in the French Pay-TV market, including LCI, TF6, TV Breizh and TMC. The group's strong market share in France gives it a competitive advantage.
Strongpresence in the home shopping business
The group has strong presence in the home shopping business in France. The group's home shopping arm, Teleshopping, is one of the leading home shopping operators in France. Teleshopping's business is based on the programmes broadcast on TF1, catalogues, and Internet shopping sites. It owns three stores, one of which opened in Lyon in FY2008 (an originalpoint-of-sale concept) and has launched an Infomercials activity on certain cable and satellite channels (RTL9, NT1, TMC and Eurosport).
Further, Teleshopping has formed a joint venture in home shopping business in Turkey along with Dogan TV, a Turkish television operator, which enabled the group to strengthen its presence in home shopping business in Turkey. Also, it Teleshopping launchedplacedestendances.com, an online fashion department store which now includes 52 brands. The strong presence in the home shopping operation enables the group to not only reach more customers but also reinforce its brand equity among its target group.
FaiblessesAperçu
Geographic concentration
Declining margins
Détails
Geographic concentration
Although TF1 has operations is highly dependent on the Frenchmarket for majority of its revenues. In FY2008, the group derived 87% of its revenues from France, while other market accounted for only 13%. High dependence on the French market makes the group vulnerable to the demand dynamics of this region and restricts its income growth to the local economy. Moreover, the group is also exposed to risks associated with the economy, while its competitors withsignificant operations in diverse geographic regions are guarded against such a risk.
Declining margins
The group witnessed a decline in profit margins in the last three years (FY2006-08). The operating margin as well as net margin declined during this period. The operating margin came down from 11.3% in FY2006 to 6.8% in FY2008, which indicates that the group has not been able to manage its cost...
tracking img