Thibault Larhant 2009-2010
I/ European Union enlargement 5
A/ How to be a European Union membership 5
1. Criteria 6
2. Process 6
B/ Enlargement 1957-1995 8
C/ The East enlargement 8
III/ Présentation du marché 11
A/ Otor Normandie et son Marché 11
B/ Les clients 12
C/ Les produits 13D/ Le marketing entreprise 13
IV/ La communication dans l’entreprise 14
A/ La communication interne 14
B/ La communication externe 14
V/ Mon action dans l’entreprise 15
A/ Objectifs 15
B/ Description et analyse des actions à mener 15
C/ Organisation et moyens mis en œuvre pour remplir la mission 16
D/ Résultat 16
E/ Analyse 17
Since its creationwith six founding members which are France Germany Italy, Belgium, Netherland and Luxembourg, the European Union has known six enlargements and there are currently 27 states. Enlargement is the process of expanding the European Union (EU) through the accession of new member states.
The fifth and the sixth enlargement of the EU (2004-2007) have led to the accession of twelve countries of EasternEurope. It has been an ambitious decision as these countries had experienced very diverse economic, social and political developments compared to the EU-15. These enlargements directly originate from the collapse of communism and Soviet influence in Eastern Europe.
That’s why; it's really interesting to ask, what the East enlargement impact on the European Union. First of all I present thedifferent enlargement of the EU, and then in a second part I explain the economic impact of the East enlargement. Finally, I try to show the positives and negatives impacts of these enlargement.
it raised many questions about the benefits and the disadvantages it could bring to both the EU and the new entrants.
I/ European Union enlargement
A. How to be a European Union membership?
A result of the Copenhagen summit in June 1993, for join the European Union, a state needs to fulfil economic and political conditions. These conditions are also called the Copenhagen criteria. In fact, these conditions require a stable democratic government that respects the rule of law, and its corresponding freedoms and institutions.
Today the accession process follows a series offormal steps, from a pre-accession agreement to the ratification of the final accession treaty. These measures are primarily presided over by the European Commission, but the actual negotiations are technically conducted between the Union's Member States and the candidate country. We can say all European country can postulate for his entrance in the EU. But after it's the Council which consultwith the Commission and the European Parliament about the beginning accession negotiations. The council can accept or reject the adhesion unanimously. In fact for receive a positive recommendation; the country must meet the following criteria:
→ It must be a "European State"
→ It must respect the principles of liberty, democracy, respect for human rights and fundamental freedoms, andthe rule of law.
There are three others criteria for to be a membership. These criteria are established by the European Council of Copenhagen in 1993:
→ Politic: Stable institutions guaranteeing democracy, the rule of law, human rights and the protection of minorities
→ Economic: A functioning market economy that can cope with competitive pressures and market forces within the Union
→Community: the ability to take on the obligations of membership, including support for the aims of the Union. The new members must have a public administration capable of applying and managing EU laws in practice.
When a country wants to be a European Union membership, it must signs an association agreement in the goal to help him to prepare its candidature and its eventual...