Tourism Marketing (Mark995)
Weekly Journal: week 7, 7th of September 2010
Student: Sordet Valerie (3791671)
Journal Article details:
Tourism Management:
« Risk, uncertainty and the theory of planned behavior: A tourism example »
Author: Vanessa Ann Quintala, Julie Anne Leeb and Geoffrey N. Soutar
DOI: 10.1016/j.tourman.2009.08.006
Publication Frequency: 8 issues per year
Published in: Tourism Management, Volume 31, Issue 6, December 2010, Pages 797-805
Link:
http://www.sciencedirect.com.ezproxy.uow.edu.au/science?_ob=ArticleURL&_udi=B6V9R-4X962NC-1&_user=202616&_coverDate=12%2F31%2F2010&_rdoc=11&_fmt=high&_orig=browse&_origin=browse&_zone=rslt_list_item&_srch=doc-info(%23toc%235905%232010%23999689993%232248736%23FLA%23display%23Volume)&_cdi=5905&_sort=d&_docanchor=&_ct=35&_acct=C000014118&_version=1&_urlVersion=0&_userid=202616&md5=518dadba86202db05709d51829fa6a79&searchtype=a

Travel decision-making implies many factors which influence a destination choice. Peace, stability and safety are one of them which have a great impact of destination viability. The “safety image” of a country can come from different factors such as health, natural disasters or even terrorism.
In order to determine the influence of risk in the decision-making process of a destination, a research has been conduct in Australia to analyse the impact of this factor on Asian people coming from South Korea, China and Japan. The aim of this study is to identify a relationship between perceived risk, uncertainty and planned behaviour. The results demonstrate that there is a clear influence on whether those populations want to visit Australia or not depending on their perception of risk of the country. If they have a negative image of it, there is a little chance that they will travel in Australia. Those factors are even more present among Chinese who perceive travelling as a dangerous activity. Therefore,