Mixed Report Card For CE
By Steve Smith

TWICE.COM WEB EXCLUSIVES

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his year’s TWICE Business Annual, which Holiday CE Gift Wish List (“Big Screen TV” and “TV starts on p. 21, could easily be called the (unspecified)”, respectively). A survey by Eye, an “TWICE CE Report Card” for all the ratings ad-space-selling firm, showed 14 percent of those consumers polled said the TV was one device they and predictions it provides. In general, the collection of reports we have could not live without. In comparison, the same surassembled from CEA, The NPD Group and a vari- vey showed that 82 percent of consumers said the ety of well-known research firms confirm a few key PC was one device they could not live without. Electronics stores not being in the top five places trends many of us know: to shop for CE, and a lower pro• Most reports indicate that file for TVs, are both understandthere will be strong demand for CE If you drill down into able given the troubled economic during the holiday season. • Consumers are still in love with a variety of reports we times we live in. Consumers want deals and think that they can get CE products and think they are have included in this vital. issue, you can see that better ones at discount stores, online, and in places other than • Smartphones, iPads and plenty of work needs CE stores. In TV, the economy e-readers are very popular with plays into it as well, and consumconsumers and will be in great to be done in several ers may have also loaded up on demand during the fourth quarter areas and that certain and beyond. current trends could be TVs in 2009, when the digital transition was finally completed in the That’s the good news. If you drill disturbing. U.S. The economy and the digital down into a variety of reports we transition, along with a relative lack have included in this issue, you of programming probably stunted can see that plenty of work needs to be done in several areas and that certain current 3D TV’s growth this