Show first video.
I’ve divided my presentation into three parts. Firstly, I’ll give you an presentation of Air Action Vigorsol. Secondly, I’ll discuss of Squirrel Farts Air Action Vigorsol’s advertising and Super Nipples advertising. Finally, we’ll make a game with questions and blindtest on advertising’s music.
I. What is Air ActionVigorsol?
Air Action Vigorsol is Italy’s most popular brand of chewing gum. Vigorsol’s advertising annually shocks and surprises, showing how the gum’s unexpected icy blast of freshness expresses itself in unexpected ways. The powerful taste of Air Action Vigorsol is enjoyed by all those consumers who love strong, extremely fresh sensations. Air Action Vigorsol is available (evaiblable) in anassorted range of flavours and packs.
Show assorted range of flavours and packs.
Media agency BBH was given the brief by Perfetti van Melle – the owner of the Air Action Vigorsol - to build brand awareness (ewarness) and more specifically (specificli) to engage with digitally literate 15 to 24 year old Italians.
Perfetti van Melle is a privately owned company producing and distributing candies andchewing-gums in more than 150 countries worldwide. The Company was established in March 2001 through the merger of Perfetti S.p.A and Van Melle NV, however (awever) the two companies has been cooperating in a number of countries since 1979.
In July (julï) 2006 the group acquired (equïred) the Spanish company Chupa Chups, thus strengthening its position as the third largest confectionery Group inthe world. In fact, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas. Several of its brands are much-loved in the five continents. What are these brands that you probably know? Show different brands
Mentos, Frisk, Fruittella, LookoLook, Alpenliebe, Golia, Happydent, Vivident, Big Babol, Airheads, Chupa Chups andSmint.
As I said, Vigorsol’s advertising annually shocks and surprises. So let’s go to travel in chewing-gum’s heart with three delirious ad.
* Squirrel Farts Air Action Vigorsol: The Legend
The commercial has been directed by Ben Dawkins at Stink TV and advertises the gum with an unexpected icy blast of freshness, using the "the fresh air explosion".
The gum ispackaged in blue, which normally reflects the colour of water, ice, and something fresh & chi(e)lly.
A squirrel (skawrel)was in the forest when it saw black smoke fuming from below- the forest was on fire. Everyone was trying to put out the fire with their buckets of water, but the fire just didn't stop. As narrated (narradid), "nothing could stop the forest fire". The squirrel then took out abar of "ACTION: Air Vigorsol", ate and chewed (choud)it, ran to the top of a tree and let out a large and loud fart that sent cold air around the forest and that not only put out all the fire but got the entire forest frozen within seconds!
The product then appeared with a slogan "A Fresh Air Explosion" as depicted (dipectid)in the advertisement.
The bottom-line of this commercial is thefreshness of this chewing gum.
This campaign with the squirrel Cippi was extremely successful with hundreds of thousands of video views and visitors to the website. BBH asked Golden Gekko to develop a fun mobile application based on the Cippi character. What are the functionalities of the application?
The functionalities of the application include:
* A timed sound joke for a friend, setting theapplication to countdown and making sure the “victim” is close to the handset when the fart sound is set off
* Set of videos, ringtones and wallpapers fort he mobile phone starring Cippi
* Ability to pass the application on to friends
The application was launched on the 21st of June 2007 in Italy and has counted over quarter of a million downloads.
* After the Squirrel fart...