Show first video.
I’ve divided my presentation into three parts. Firstly, I’ll give you an presentation of Air Action Vigorsol. Secondly, I’lldiscuss of Squirrel Farts Air Action Vigorsol’s advertising and Super Nipples advertising. Finally, we’ll make a game with questions and blindtest on advertising’s music.
I. What is Air ActionVigorsol?
Air Action Vigorsol is Italy’s most popular brand of chewing gum. Vigorsol’s advertising annually shocks and surprises, showing how the gum’s unexpected icy blast of freshness expresses itselfin unexpected ways. The powerful taste of Air Action Vigorsol is enjoyed by all those consumers who love strong, extremely fresh sensations. Air Action Vigorsol is available (evaiblable) in anassorted range of flavours and packs.
Show assorted range of flavours and packs.
Media agency BBH was given the brief by Perfetti van Melle – the owner of the Air Action Vigorsol - to build brandawareness (ewarness) and more specifically (specificli) to engage with digitally literate 15 to 24 year old Italians.
Perfetti van Melle is a privately owned company producing and distributing candies andchewing-gums in more than 150 countries worldwide. The Company was established in March 2001 through the merger of Perfetti S.p.A and Van Melle NV, however (awever) the two companies has beencooperating in a number of countries since 1979.
In July (julï) 2006 the group acquired (equïred) the Spanish company Chupa Chups, thus strengthening its position as the third largest confectionery Group inthe world. In fact, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas. Several of its brands are much-loved in the fivecontinents. What are these brands that you probably know? Show different brands
Mentos, Frisk, Fruittella, LookoLook, Alpenliebe, Golia, Happydent, Vivident, Big Babol, Airheads, Chupa Chups and...