English Presentation

Summary
• Présentation of Youtube
Historical Statistics Competitors

• 1. How does Youtube addict us ? • 2. Is Youtube the nextgen TV ? • 3. Is Youtube a « voyeur tube » ?

Présentation of Youtube
Historical Youtube is a video-sharing website created in February 2005 by three former Paypal employees The website allows users to upload, share, and watch videos. In 2006, after concluding an agreement, Google has decided to purchase the company in exchange for stock shares valued at 1.65 billion dollars In 2007, Steve Jobs has partnered with YouTube and Apple TV launched on the video sharing website

Statistics
• One billion videos viewed everyday • 350 million Internet users who browse the site • The equivalent of 600 years of lifetime videos added during 2008 by YouTube users • A turnover of approximately 200 million dollars • An advertisement page of Youtube cost 175,000 dollars each day

Competitors
• Youtube is not the only site for sharing videos Indeed, the main competitors are from Youtube:
Dailymotion Vimeo Viddyou MetaCafe Wat.tv

1. How does Youtube Addict Us ?

a) Advertisement (Graphical Marketing)
• Getting more and more enterprises in its advertising displays, Youtube increased display ads 10-fold in 2009. The goal is to flood the sight of the watcher (the networker) to make him unconsciously keep in mind the ads he saw. This method exists to push everyone who’s browsing a site like youtube, continuing surfing on internet even if he had finished, and continue seeking informations mechanically for example in a search engine like (Guess who ? ) Google.

Banners

Here it’s the first thing you can see by tapping « Youtube.com » in the adress bar, and you’ll see it directly at the top of the page, entering the famous podcast site ………..You can also buy the game !!

Interactivity

Here Youtube proposes you (squarely) to vote for the Pub you prefer, another way to tell you, « d’ont skip the ads at the