Fair trade brasil

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  • Publié le : 24 novembre 2010
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TABLE OF CONTENTS

INTRODUCTION

I) FAIR TRADE IN THE WORLD

1. Definition of fair trade
a. First debates and seminars
b. The new challenges of sustainable development

2. Global actors
a. Certification Labels
b. Main NGOs

3. Fair trade in the global business
a. Part in the exchange
b. Main procurers and marketsII) FAIR TRADE IN FRANCE

1. History
a. Artisans du monde
b. Alter Eco

2. Legislation
a. AFNOR
b. CNCE

3. The domestic market
a. Consumers
b. Distribution system

4. Challenge and opportunities
a. Growth opportunities
b. Fair trade and organic products

III) FAIR TRADE IN BRAZIL

1. History2. Legislation
a. The role of the government
b. The certification system in Brazil

3. The domestic market
a. Consumers
b. Distribution system

4. Challenge and opportunities
a. Growth opportunities
b. Fair trade and organic products

CONCLUSION

BIBLIOGRAPHY

APPENDICES

INTRODUCTION

Fair trade began in the50’s in the USA and then in Great Britain and in Europe. At the beginning, only charities were involved in the process to help third world countries. It is only since the 90’s and especially since 2000 that fair trade was taking serious by consumers, companies and governments.
With the rising consciousness about sustainable development, consumers are more and more sensitive about fair trade issues.Nowadays companies are aware that fair trade is one of the most dynamic international exchanges. For these reasons, governments try to set rules to regulate this young market. According to average estimations, it represents 0, 02% of global exchanges and it is focused mainly on handcrafts and agricultural products. To set this figure in its context, it is important to notice that 60% of global isB2B.
Nevertheless, dynamism of fair trade is amazing. Between 2006 and 2007, it grew by 60% regarding the retail sales to reach 1, 8 billion €.

On one hand, we will study fair trade market in France which is one of the most important in Europe. Regarding the procurement of the agricultural products, a majority of them com from South America and an important from Brazil.

On the other hand,we will analyze the status of fair trade market in Brazil to compare it with the French one.
In deed, the “Green Giant” is one of the biggest procurers of fair trade products on the planet. Thus from this comparison it will be interesting to highlight the main trends and see which opportunities exist in Brazil to develop fair trade and how it can take example on the French fair trade system.I) FAIR TRADE IN THE WORLD

1. Definition of Fair Trade

a. Main concepts

FAIR TRADE
Differentiated commercial flow which, from the establishment of ethical and solidarity relations among all the chain links, results in the empowerment of workers, farmers, family workers indigenous tribes, peasants and extractive workers who are disadvantaged or marginalized by the conventionalsystem of commercial relations.

CONSCIOUS CONSUMPTION
Decision to buy or use services, industrial or natural goods, taking in consideration the balance between personal satisfaction, environmental impacts and the social effects

This special trade model is based on the 5 following pillars.
First, the pricing is generally higher than average products since the difference ensure a decentincome to the producer.

The standards that aim to improve working conditions and product quality are set by labels coordinated by Fair Labellling Organisation international.

In order to help small producers, fair trade organisms start providing micro credit to small farmers.

b. The new challenges of sustainable development

2. Global actors

a. Certification Labels...
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