OUTLINE Introduction ………………………….……………………………………….... 1 First part: Mousehunt consumer communication strategies…………...….….. 2-4 Second part: Mousehunt digital communications’ strategies………….…….…. 5 Third part: Evaluation of the digital communications’ strategies………....…… 6 Conclusion………………….……………………………………………….….. 7 References……………………………..……………………………….…… 8-10 {draw:frame} INTRODUCTION Mousehunt. This Facebook application was officially launched on 7 March 2008 by HitGrab and has become, in the space of a year and a half, one of the most well-liked online games. This application is very popular among Facebook users and has approximately 429.000 monthly active users. Mousehunt is even one of the winners of the FbFund and was rewarded a $250,000 grant to keep on improving. The concept is really simple: the player is a hunter and must catch mice with the assistance of traps and cheese. This game bears no resemblance to arcade games as all you have to do is waiting for 15 minutes to be able to sound the Hunter’s Horn again. You need to sweat it out if you want to gain experience and be able to use new accessories, the aim being to become the best hunter of the land. So what makes this game so special and addictive? In a first part, we will analyze the Mousehunt consumer communication strategies thanks to Porter’s five forces and we will bring out the challenges it has to face. In a second part, we will describe the digital communications’ strategies adopted by Mousehunt. Finally we will evaluate these strategies and specify if they are suited to Mousehunt business model. FIRST PART Mousehunt was officially released consequently to the success of the beta version among testers who praised it. That shows that, from the beginning, Mousehunt developers attached importance to the opinion of the users and tried to conform to it. This can explain the consumer communication strategy they have chosen to implement: involve the customers in