Future Television
Strategies for 2020

Market & Data Reports
This report is a follow-up to an earlier prospective study produced in 2009 and to a series of works on new forms of television (Next Gen TV, Video over FTTx, 3DTV, etc.), and provides readers with a portrait of the industry in 2020, along with original analysis of media companies' responses to the current changes in the marketplace which will have a lasting impact on their positions. > Market figures for 2010-2020 for each of the countries examined • Germany, Spain, France, Italy, the UK, the United States • Time spent watching – TV reception model – Advertising market – Pay-TV Market • Can TV broadcasters compete with Google, Apple and Sony? • What impact will connected televisions have? • Is the TV industry finally on the verge of a major consolidation? • Can speciality channels hold up against competition from long-tail services on the Web?

Key questions
• What TV viewing patterns will we see emerge over the the long term?

Consulting & Research

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Contents

Future Television
Strategies for 2020

1. Executive Summary 2. Methodology
3. Evolution of viewing habits and of the video industry over the long term 3.1. Environment: a pervasive and globalized Internet 3.2. Changing viewing habits 3.2.1. Evolution of the time spent watching video entertainment • Growing competition between prime-time TV and prime time Internet • Stagnation of time spent watching broadcast TV 3.2.2. Segmentation of usage • Dispersion of broadcast TV audiences • Ongoing increase in the number of channels 3.2.3. Time-shifted viewing • Ubiquitous DVRs • Success of catch-up TV 3.2.4. Growing mobile consumption • Increase in mobile viewing time • More roaming than mobile viewing 3.2.5. Interaction with video • New interfaces • Internet-inspired services on the TV 3.2.6. Consumers' willingness to pay • Piracy's constant progress towards real time • Pay-TV's digitization