Corrigé par : Monsieur Chevallier
I. History of the group
II. Curent situation
A. New Corporate Identity
B. Generating Clean Power
C.Objectives in worldwide durability
D. Financial data
III. Marketing analysis
A. Strategy of the group
IV. Recommendation for the future
A. Worldwide development
B. Management service
C. Customer service
V. Conclusion “Developing the Future of Hospitality”
I. History of the group
In 1919, Conrad Hilton launched whatwould become a global enterprise with one hotel in Cisco, Texas. A few years later, in Dallas, he built the first hotel to carry the Hilton name. By the late 1940s, Hilton became the country’s first coast-to-coast hotel chain and, soon after, expanded internationally. At each new opportunity, the Hilton Worldwide organization has demonstrated a dedication to quality and balanced performancethrough our management services that continues to lead the industry today.
The company owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including:
← Conrad Hôtels
← Doubletree Guest Suites
← Doubletree Club Hôtel
← Embassy Suites Hôtels
← Hampton Inn
← Hampton Inn & Suites
← HiltonGarden Inn
← Hilton Grand Vacations Company
← Homewood Suites by Hilton
← Waldorf-Astoria Collection
Hilton Hotels is the stylish, forward-thinking global leader of hospitality that welcomes guests in more countries than any other full-service hotel brand.
In 2007, Hilton Hotels Corporation was acquired by Blackstone Investment Funds. After that, the brand changed the name andbecame “Hilton Worldwide”.
Today, Hilton Worldwide is the leading global hospitality, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. It offers business and leisure travelers the finest in accommodations, service, amenities and value. And the company continues the tradition of providing exceptional guest experiencesacross its global brands.
The brands are comprised of more than 3,400 hotels in 79 countries.
1 The activities of the company
2 1) Loyalty Program
3 2) Luxury
4 3) Full Service
5 4) Focused Service
6 5) Timeshare
Classification 2008 of the hotel groups in the 27 countries of the European Union
•First European group with three times more rooms than sound according to present, the Accor group always dominates the European hotel industry with a rather stable park, which knew strong restructurings between his signs.
• In stage of positioning of the historical signs and launching of new concepts, the most part of the hotel groups undertook a draconian review of their networks whichgenerated the exit of establishments which could not put on any more in norms.
• The classification of the first 20 European signs is less confused, even if it also translates a job in depth on the fundamental of marks. The British signs, Travelodge, Premier Inn, Holiday Inn, express by Holiday Inn marked a remarkable dynamism, advancing in the classification, when the Spanish hotel business ofTUI crossed its theme park to the sieve.
(These preliminary results come from the database of MKG Consulting and based on the data of available performances at the end of December, 2006, gathered as part of daily program Hotelcompset de MKG Consulting)
➢ The hotel groupe in Europe (27 countries of European Union)
|Rang 2008 |Rang 2007 |Groupes |Hôtels...