Characteristics | Advantages | S | P | N | C | M | F | Proof | • THE FIRM | | | | | | | | | Long proven experience in the cosmetic industry | Reliable, company born in 1963 | x | x | | | | | Mary Kay Ash Named one of the 25 Most Influential Business Leaders of the Last 25 Years by PBS and the Wharton School of Business in 2004 | Our products are sold in 35 countries | We know how to adapt and we are used to work with foreign distributors | x | | | | | | * A map showing the countries where our products are distributed * Since 1990, Mary Kay opened in more than 20 new markets around the world | We develop, test, manufacture and package the majority of our products at its state-of-the-art facilities in Dallas and China. | Quality products and constant innovation | x | x | x | | | | In a typical year, we spend millions of dollars for more than 300 000 tests to ensure the quality standards of our products | We Do not support animal testing | We respect the environment and we do our best to find respectable solutions | | | | | | x | We have partnerships with global regulatory agencies that manage cosmetic safety with animal advocacy groups (NIFAA (National Institute For Animal Advocacy) and PETA (People For the Ethical Treatment of Animals)) | Our company feels concerned about the environment issues | We do our best to protect the environment in using renewable materials, in recycling and in planting trees. This is our social responsibility. | | | x | | | x | * We planted 200 000 trees in the Bitterroot forest in Montana with the US forest service and the Arbor Day Foundation. * We recycle our products: since 1989, Mary Kay has been among the first companies to have an extensive recycling program (packaging, paper, plastics, aluminum...) | More than 37 000 women worldwide have become independent sales directors | Every woman of the world can work for our company, the human aspect is one of the most important